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- W3204015478 abstract "This study analyses the impact of various types of innovation (product, process, organisational, and marketing innovation) on the business efficiency of small- and medium-sized hotel enterprises (SMHEs). Innovation in new products/services, support activities for the internal processes, sales channels or new positioning techniques for the product in the market, and methods for the establishment of prices all exert positive effects on the business efficiency of SMHEs in terms of sales growth and/or reduction of operating costs. These findings provide significant information for the design of effective innovation strategies in SMHEs." @default.
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- W3204015478 date "2021-01-01" @default.
- W3204015478 modified "2023-10-16" @default.
- W3204015478 title "Exploring the Impacts of Innovation on the Business Efficiency of Small- and Medium-Sized Hotel Enterprises: Empirical Evidence from Spain" @default.
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