Matches in SemOpenAlex for { <https://semopenalex.org/work/W3204277037> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W3204277037 endingPage "101" @default.
- W3204277037 startingPage "55" @default.
- W3204277037 abstract "The competition in the fashion retail industry of Sri Lanka is reaching new heights due to various demands of the fashion consumers in Sri Lanka. As per the significant growth in the fashion retailing sector in Sri Lanka the marketers need to define the strategies to address their customer intentions. Especially with the rapid growth of the social networking sites especially Facebook in Sri Lanka, fashion retailers have to align their social media strategies with the online behavior of the consumers. This is study; mainly focused to understand the influence of Facebook fashion retailers’ brand page and purchase intention among the Sri Lankan Face book users. Objectives of this research were to understand the influence of engaging on Facebook brand page on purchase intention for fashion retail in Sri Lanka, therefore the researcher has investigated main construct of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of the Facebook brand page and their relationship with both Attitude towards Brand (ATB) and Purchase Intention respectively. Finally, to see whether there is a mediating effect of Attitude towards Brand on the relationship between PU and Purchase Intention and PEOU and Purchase Intension respectively. The review is based on the theoretical rationale and supportive empirical findings. A descriptive statistical review is presented to reasoning why fashion industry is considered as a context to be examined whilst empirical evidences are presented to support the arguments. The paper concludes with research propositions to examine how Facebook Brand Page make an influence on Consumer Purchase Intention." @default.
- W3204277037 created "2021-10-11" @default.
- W3204277037 creator A5011928420 @default.
- W3204277037 creator A5051893518 @default.
- W3204277037 date "2019-06-30" @default.
- W3204277037 modified "2023-10-14" @default.
- W3204277037 title "The Influence of Facebook Brand Page on Consumer Purchase Intention with Reference to Fashion Retailing Industry" @default.
- W3204277037 doi "https://doi.org/10.4038/sljmuok.v5i1.27" @default.
- W3204277037 hasPublicationYear "2019" @default.
- W3204277037 type Work @default.
- W3204277037 sameAs 3204277037 @default.
- W3204277037 citedByCount "1" @default.
- W3204277037 countsByYear W32042770372021 @default.
- W3204277037 crossrefType "journal-article" @default.
- W3204277037 hasAuthorship W3204277037A5011928420 @default.
- W3204277037 hasAuthorship W3204277037A5051893518 @default.
- W3204277037 hasBestOaLocation W32042770371 @default.
- W3204277037 hasConcept C105795698 @default.
- W3204277037 hasConcept C112698675 @default.
- W3204277037 hasConcept C136764020 @default.
- W3204277037 hasConcept C144024400 @default.
- W3204277037 hasConcept C144133560 @default.
- W3204277037 hasConcept C151730666 @default.
- W3204277037 hasConcept C156571341 @default.
- W3204277037 hasConcept C162853370 @default.
- W3204277037 hasConcept C17744445 @default.
- W3204277037 hasConcept C199539241 @default.
- W3204277037 hasConcept C2549261 @default.
- W3204277037 hasConcept C2779343474 @default.
- W3204277037 hasConcept C2989395177 @default.
- W3204277037 hasConcept C3017649214 @default.
- W3204277037 hasConcept C3019281177 @default.
- W3204277037 hasConcept C33923547 @default.
- W3204277037 hasConcept C39896193 @default.
- W3204277037 hasConcept C41008148 @default.
- W3204277037 hasConcept C518677369 @default.
- W3204277037 hasConcept C530175646 @default.
- W3204277037 hasConcept C86803240 @default.
- W3204277037 hasConceptScore W3204277037C105795698 @default.
- W3204277037 hasConceptScore W3204277037C112698675 @default.
- W3204277037 hasConceptScore W3204277037C136764020 @default.
- W3204277037 hasConceptScore W3204277037C144024400 @default.
- W3204277037 hasConceptScore W3204277037C144133560 @default.
- W3204277037 hasConceptScore W3204277037C151730666 @default.
- W3204277037 hasConceptScore W3204277037C156571341 @default.
- W3204277037 hasConceptScore W3204277037C162853370 @default.
- W3204277037 hasConceptScore W3204277037C17744445 @default.
- W3204277037 hasConceptScore W3204277037C199539241 @default.
- W3204277037 hasConceptScore W3204277037C2549261 @default.
- W3204277037 hasConceptScore W3204277037C2779343474 @default.
- W3204277037 hasConceptScore W3204277037C2989395177 @default.
- W3204277037 hasConceptScore W3204277037C3017649214 @default.
- W3204277037 hasConceptScore W3204277037C3019281177 @default.
- W3204277037 hasConceptScore W3204277037C33923547 @default.
- W3204277037 hasConceptScore W3204277037C39896193 @default.
- W3204277037 hasConceptScore W3204277037C41008148 @default.
- W3204277037 hasConceptScore W3204277037C518677369 @default.
- W3204277037 hasConceptScore W3204277037C530175646 @default.
- W3204277037 hasConceptScore W3204277037C86803240 @default.
- W3204277037 hasIssue "1" @default.
- W3204277037 hasLocation W32042770371 @default.
- W3204277037 hasLocation W32042770372 @default.
- W3204277037 hasOpenAccess W3204277037 @default.
- W3204277037 hasPrimaryLocation W32042770371 @default.
- W3204277037 hasRelatedWork W2021497266 @default.
- W3204277037 hasRelatedWork W2131771269 @default.
- W3204277037 hasRelatedWork W2473655863 @default.
- W3204277037 hasRelatedWork W2802379285 @default.
- W3204277037 hasRelatedWork W2805166052 @default.
- W3204277037 hasRelatedWork W2894421705 @default.
- W3204277037 hasRelatedWork W3168500810 @default.
- W3204277037 hasRelatedWork W4220802600 @default.
- W3204277037 hasRelatedWork W4317528045 @default.
- W3204277037 hasRelatedWork W819686776 @default.
- W3204277037 hasVolume "5" @default.
- W3204277037 isParatext "false" @default.
- W3204277037 isRetracted "false" @default.
- W3204277037 magId "3204277037" @default.
- W3204277037 workType "article" @default.