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- W3204279917 abstract "The present research postulates customers do not necessarily use loyalty cards to gain their rewards. Applying a logit regression on a sample of 1,500 households from the Understanding Society Innovation Panel, this investigation shows that insecure customers about their bank account cash flows are more likely to own a loyalty card. Checking their cash flows frequently acts as a framing effect; thus, Prospect theory will be explored here if it is relevant in the loyalty card context. Drawing from thirteen different loyalty cards and firms, this work verifies the aforementioned insight and whether loyalty card ownership is gender-sensitive." @default.
- W3204279917 created "2021-10-11" @default.
- W3204279917 creator A5086949934 @default.
- W3204279917 date "2021-10-22" @default.
- W3204279917 modified "2023-10-16" @default.
- W3204279917 title "What can monitoring our bank account cash flows say about our loyalty cards?" @default.
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- W3204279917 doi "https://doi.org/10.1080/10696679.2021.1988646" @default.
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