Matches in SemOpenAlex for { <https://semopenalex.org/work/W3204404973> ?p ?o ?g. }
Showing items 1 to 45 of
45
with 100 items per page.
- W3204404973 endingPage "242" @default.
- W3204404973 startingPage "242" @default.
- W3204404973 abstract "Abstrak
 Kemasan sudah diketahui sejak manusia mengenal sistem penyimpanan bahan makanan. Kemasan meliputi tiga jenis, yaitu merek, kemasan itu sendiri dan label. Tujuan dilakukannya pengemasan selain sebagai pelindung terhadap produk agar tidak mudah rusak, juga bertujuan agar memiliki daya tarik bagi konsumen agar tertarik untuk menikmati produk tersebut. Adapun penelitian bertujuan untuk: (1) Menentukan persepsi konsumen terhadap kualitas kemasan. (2) Menentukan persepsi konsumen terhadap disain kemasan. (3) Menentukan persepsi Konsumen terhadap harga kemasan primer dan sekunder. (4) Menentukan persepsi konsumen terhadap kepuasan pada kemasan. Tempat penelitian dilakukan di pasar Badung dan pasar Sukawati. Sampel penelitian adalah konsumen/pengunjung di pasar Badung dan pasar Sukawati pada periode bulan Juli 2020 sampai dengan bulan Agustus 2020 sebanyak 50 konsumen. Pengolahan data menggunakan alat bantu SPSS 25 dengan menggunakan metode analisis deskriptif kuantitatif..Dari hasil penelitian yang dapat disimpulkan, kemasan yang dominan menurut perpsepsi 50 responden dari segi kualitas adalah kemasan daun kelapa dengan hasil 29 orang/(58%) memilih setuju. Dari segi bahan dan disain adalah kemasan anyaman bambu dengan hasil, 29 orang/(58%) memilih setuju. Dari segi harga adalah kemasan anyaman bambu dengan hasil 31 orang/(62%) memilih sangat setuju (5). Dari segi kepuasan adalah kemasan daun kelapa dengan hasil, 40 orang/(80%) memilih setuju (4).
 
 Kata kunci: Persepsi Konsumen, Kualitas Produk, Disain Kemasan
 Abtract 
 Packaging has been known since humans knew about food storage systems. Packaging includes three things, namely the brand, the packaging itself and the label. The purpose of packaging is not only to protect the product from being easily damaged, but also to attract consumers to be interested in enjoying the product. The research aims to: (1) Determine consumer perceptions of packaging quality. (2) Determine consumer perceptions of packaging design. (3) Determine consumer perceptions of primary and secondary packaging prices. (4) Determine consumer perceptions of satisfaction with packaging. The research site was conducted in Badung market and Sukawati market. The research sample is consumers / visitors in Badung market and Sukawati market in the period from July 2020 to August 2020 as many as 50 consumers. Data processing used the SPSS 25 tool using quantitative descriptive analysis method. From the results of the study it can be concluded that the dominant packaging according to the perceptions of 50 respondents in terms of quality is coconut leaf packaging with the results 29 people / (58%) chose to agree. In terms of material and design, the packaging was woven bamboo with the result, 29 people / (58%) agreed. In terms of price, the packaging was woven bamboo with the result that 31 people / (62%) strongly agreed (5). In terms of satisfaction, the packaging of coconut leaves with results, 40 people / (80%) chose to agree (4).
 Keywords: Consumer Perception, Product Quality, Packaging Design" @default.
- W3204404973 created "2021-10-11" @default.
- W3204404973 creator A5020358602 @default.
- W3204404973 creator A5024516460 @default.
- W3204404973 creator A5031969703 @default.
- W3204404973 date "2021-09-29" @default.
- W3204404973 modified "2023-10-16" @default.
- W3204404973 title "Persepsi Konsumen Terhadap Bahan dan Disain Kemasan Jambu Kristal (Psidium guajava) Ramah Lingkungan" @default.
- W3204404973 doi "https://doi.org/10.24843/jbeta.2021.v09.i02.p11" @default.
- W3204404973 hasPublicationYear "2021" @default.
- W3204404973 type Work @default.
- W3204404973 sameAs 3204404973 @default.
- W3204404973 citedByCount "0" @default.
- W3204404973 crossrefType "journal-article" @default.
- W3204404973 hasAuthorship W3204404973A5020358602 @default.
- W3204404973 hasAuthorship W3204404973A5024516460 @default.
- W3204404973 hasAuthorship W3204404973A5031969703 @default.
- W3204404973 hasBestOaLocation W32044049731 @default.
- W3204404973 hasConcept C121332964 @default.
- W3204404973 hasConcept C142362112 @default.
- W3204404973 hasConcept C15708023 @default.
- W3204404973 hasConceptScore W3204404973C121332964 @default.
- W3204404973 hasConceptScore W3204404973C142362112 @default.
- W3204404973 hasConceptScore W3204404973C15708023 @default.
- W3204404973 hasIssue "2" @default.
- W3204404973 hasLocation W32044049731 @default.
- W3204404973 hasOpenAccess W3204404973 @default.
- W3204404973 hasPrimaryLocation W32044049731 @default.
- W3204404973 hasRelatedWork W1557907936 @default.
- W3204404973 hasRelatedWork W174216691 @default.
- W3204404973 hasRelatedWork W2111865594 @default.
- W3204404973 hasRelatedWork W2248387313 @default.
- W3204404973 hasRelatedWork W2740647293 @default.
- W3204404973 hasRelatedWork W2944012422 @default.
- W3204404973 hasRelatedWork W2987111374 @default.
- W3204404973 hasRelatedWork W3120330463 @default.
- W3204404973 hasRelatedWork W3203105381 @default.
- W3204404973 hasRelatedWork W1934311404 @default.
- W3204404973 hasVolume "9" @default.
- W3204404973 isParatext "false" @default.
- W3204404973 isRetracted "false" @default.
- W3204404973 magId "3204404973" @default.
- W3204404973 workType "article" @default.