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- W3204499070 abstract "The rising popularity of webtoons, a popular type of digital content, led to emergence of an interesting phenomenon known as transcreation. Transcreation indicates fans' twofold activity of translating and recreating webtoons into a new language, while maintaining originality of the content. Although transcreators are playing a significant role in facilitating the spread of webtoons in the global market, the role of such transcreators has received scant attention. By employing the means-end chain approach through laddering interviews, the study explicates fans' goal structure in transcreation of webtoons. This empirical study provides insights into fans' involvement in the digital media industry." @default.
- W3204499070 created "2021-10-11" @default.
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- W3204499070 date "2021-01-01" @default.
- W3204499070 modified "2023-09-27" @default.
- W3204499070 title "Examining fan participation in the digital media: Fans’ transcreation of webtoons" @default.
- W3204499070 hasPublicationYear "2021" @default.
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