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- W3204677389 abstract "Without an effective strategy to interpret and communicate corporate social responsibility (CSR) practices or actions, all the organizations’ efforts can become unnoticed. On one side, we can have a large set of practices that might appear entirely disconnected from the everyday experiences and values of the end customer; on the other side, we might have, only, an aesthetic approach, meaning that customers may be skeptical about the CSR and sustainability effort of an organization, considering it not completely genuine." @default.
- W3204677389 created "2021-10-11" @default.
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- W3204677389 date "2021-01-01" @default.
- W3204677389 modified "2023-09-26" @default.
- W3204677389 title "A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels" @default.
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- W3204677389 doi "https://doi.org/10.1007/978-3-030-80733-7_2" @default.
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