FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3204693223> ?p ?o ?g. }

• W3204693223 endingPage "275" @default.
• W3204693223 startingPage "262" @default.
• W3204693223 abstract "Exploring brands that customers are likely to purchase jointly has a profound effect on marketing. This study proposes a new way to measure, or estimate the similarity between brands using social media. The proposed algorithm analyzes the daily photos and hashtags posted by each brand's followers. By clustering them and converting them into histogram-based features, we can calculate the similarity between brands. We evaluate our proposed algorithm by comparing it with the purchase logs of point/credit card companies, and answers to the questionnaires. The results show that purchase logs can predict the co-purchase behaviors in the questionnaires very well, but cannot predict customers' potential interest or willingness to buy products from new brands. On the other hand, our method can predict the users’ interest in brands with a correlation coefficient of over 0.53, which is high considering that such interest in brands is highly subjective and individual dependent." @default.
• W3204693223 created "2021-10-11" @default.
• W3204693223 creator A5017239788 @default.
• W3204693223 creator A5042817563 @default.
• W3204693223 creator A5048624196 @default.
• W3204693223 creator A5057269185 @default.
• W3204693223 date "2021-01-01" @default.
• W3204693223 modified "2023-10-03" @default.
• W3204693223 title "[Paper] Measuring Similarity between Brands using Social Media Content" @default.
• W3204693223 cites W1505460822 @default.
• W3204693223 cites W1979286447 @default.
• W3204693223 cites W2018773948 @default.
• W3204693223 cites W2021856947 @default.
• W3204693223 cites W2029485242 @default.
• W3204693223 cites W2061289966 @default.
• W3204693223 cites W2063139645 @default.
• W3204693223 cites W2075831560 @default.
• W3204693223 cites W2108598243 @default.
• W3204693223 cites W2138794141 @default.
• W3204693223 cites W2142838865 @default.
• W3204693223 cites W2155184328 @default.
• W3204693223 cites W2275546539 @default.
• W3204693223 cites W2346713234 @default.
• W3204693223 cites W2398347620 @default.
• W3204693223 cites W2408758795 @default.
• W3204693223 cites W2493916176 @default.
• W3204693223 cites W2526093969 @default.
• W3204693223 cites W2587859801 @default.
• W3204693223 cites W2739380307 @default.
• W3204693223 cites W2772328249 @default.
• W3204693223 cites W2896454842 @default.
• W3204693223 cites W2901217459 @default.
• W3204693223 cites W2963291843 @default.
• W3204693223 cites W2963483334 @default.
• W3204693223 cites W2963601856 @default.
• W3204693223 cites W2963908715 @default.
• W3204693223 cites W2964341035 @default.
• W3204693223 cites W2999414037 @default.
• W3204693223 cites W3000509143 @default.
• W3204693223 cites W3101366597 @default.
• W3204693223 cites W3102385198 @default.
• W3204693223 cites W3123399111 @default.
• W3204693223 cites W3124911831 @default.
• W3204693223 cites W4376453151 @default.
• W3204693223 doi "https://doi.org/10.3169/mta.9.262" @default.
• W3204693223 hasPublicationYear "2021" @default.
• W3204693223 type Work @default.
• W3204693223 sameAs 3204693223 @default.
• W3204693223 citedByCount "1" @default.
• W3204693223 countsByYear W32046932232022 @default.
• W3204693223 crossrefType "journal-article" @default.
• W3204693223 hasAuthorship W3204693223A5017239788 @default.
• W3204693223 hasAuthorship W3204693223A5042817563 @default.
• W3204693223 hasAuthorship W3204693223A5048624196 @default.
• W3204693223 hasAuthorship W3204693223A5057269185 @default.
• W3204693223 hasBestOaLocation W32046932231 @default.
• W3204693223 hasConcept C103278499 @default.
• W3204693223 hasConcept C112698675 @default.
• W3204693223 hasConcept C115961682 @default.
• W3204693223 hasConcept C136764020 @default.
• W3204693223 hasConcept C144133560 @default.
• W3204693223 hasConcept C150140777 @default.
• W3204693223 hasConcept C154945302 @default.
• W3204693223 hasConcept C162853370 @default.
• W3204693223 hasConcept C23123220 @default.
• W3204693223 hasConcept C2524010 @default.
• W3204693223 hasConcept C28719098 @default.
• W3204693223 hasConcept C33923547 @default.
• W3204693223 hasConcept C41008148 @default.
• W3204693223 hasConcept C518677369 @default.
• W3204693223 hasConcept C53533937 @default.
• W3204693223 hasConcept C58033187 @default.
• W3204693223 hasConcept C73555534 @default.
• W3204693223 hasConceptScore W3204693223C103278499 @default.
• W3204693223 hasConceptScore W3204693223C112698675 @default.
• W3204693223 hasConceptScore W3204693223C115961682 @default.
• W3204693223 hasConceptScore W3204693223C136764020 @default.
• W3204693223 hasConceptScore W3204693223C144133560 @default.
• W3204693223 hasConceptScore W3204693223C150140777 @default.
• W3204693223 hasConceptScore W3204693223C154945302 @default.
• W3204693223 hasConceptScore W3204693223C162853370 @default.
• W3204693223 hasConceptScore W3204693223C23123220 @default.
• W3204693223 hasConceptScore W3204693223C2524010 @default.
• W3204693223 hasConceptScore W3204693223C28719098 @default.
• W3204693223 hasConceptScore W3204693223C33923547 @default.
• W3204693223 hasConceptScore W3204693223C41008148 @default.
• W3204693223 hasConceptScore W3204693223C518677369 @default.
• W3204693223 hasConceptScore W3204693223C53533937 @default.
• W3204693223 hasConceptScore W3204693223C58033187 @default.
• W3204693223 hasConceptScore W3204693223C73555534 @default.
• W3204693223 hasIssue "4" @default.
• W3204693223 hasLocation W32046932231 @default.
• W3204693223 hasOpenAccess W3204693223 @default.
• W3204693223 hasPrimaryLocation W32046932231 @default.
• W3204693223 hasRelatedWork W1966991645 @default.
• W3204693223 hasRelatedWork W2357241418 @default.
• W3204693223 hasRelatedWork W2376981147 @default.
• W3204693223 hasRelatedWork W2401095955 @default.

• next