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- W3204850181 abstract "Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other traditional customer loyalty antecedents. This paper aims at reviewing available" @default.
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- W3204850181 date "2021-10-03" @default.
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- W3204850181 title "Role of Customer Engagement in Building Customer Loyalty- A Literature Review" @default.
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- W3204850181 doi "https://doi.org/10.46402/2021.01.9" @default.
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