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• W3205070811 startingPage "104428" @default.
• W3205070811 abstract "The outbreak of the coronavirus pandemic (Covid-19) has profoundly affected the food systems, leading to consumer concerns about the lack of reliability and safety of global foods and a growing trend towards consuming local foods. Consumers have formed multicultural identities, such as global identity and local identity, under the influences of global and local consumer culture. This study develops a conceptual model to examine the impact of consumer global-local identity, locavorism, and consumer xenocentrism on consumer attitudes towards and intentions to buy local foods during Covid-19 crisis. We conducted an online survey in China that measured the constructs using established scales. Using structural equation modelling to test the proposed hypotheses, we find that: a higher degree of global identity will lead to a higher degree of consumer xenocentrism, whereas a higher degree of local identity will lead to a lower degree of consumer xenocentrism; local identity significantly and positively predicts locavorism; contrary to the prediction, the impact of global identity on locavorism is not significant; a higher degree of consumer xenocentrism will lead to a lower degree of attitude towards buying local foods. Theoretically, our findings contribute to the understanding of literature on local food consumption, consumer global-local identity, and consumer xenocentrism. Local food marketers can obtain practical insights based on our findings." @default.
• W3205070811 created "2021-10-25" @default.
• W3205070811 creator A5002482082 @default.
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• W3205070811 date "2022-03-01" @default.
• W3205070811 modified "2023-10-10" @default.
• W3205070811 title "Impact of consumer global–local identity on attitude towards and intention to buy local foods" @default.
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• W3205070811 doi "https://doi.org/10.1016/j.foodqual.2021.104428" @default.
• W3205070811 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/8519665" @default.
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• W3205070811 hasPublicationYear "2022" @default.
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