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- W3205154081 abstract "Abstract The Covid‐19 pandemic put the museums' viability under stress, with national and supranational policies imposing closures and restricting the number of admitted visitors. Digitization enables cultural institutions to overcome such constraints, prompting innovative service delivery models. However, evidence on digitization's implications on organizational attractiveness (OA) is scant. Taking a retrospective approach, the article proposes a parallel mediation analysis to shed some light on the effects of digitization on museums' attractiveness. Findings suggest that digitization enhances OA directly and indirectly, via the delivery of digital services to physical visitors. Furthermore, digitization allows museums to meet the virtual visitors' expectations, enriching the cultural service offering." @default.
- W3205154081 created "2021-10-25" @default.
- W3205154081 creator A5023941186 @default.
- W3205154081 date "2021-10-13" @default.
- W3205154081 modified "2023-10-16" @default.
- W3205154081 title "Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large‐sized museums and cultural institutions" @default.
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- W3205154081 doi "https://doi.org/10.1002/jtr.2494" @default.
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