Matches in SemOpenAlex for { <https://semopenalex.org/work/W3205364199> ?p ?o ?g. }
- W3205364199 endingPage "678" @default.
- W3205364199 startingPage "656" @default.
- W3205364199 abstract "The charity sport event experience is created by a wide array of stakeholders. This research explores value co-creation for charity sport event sponsors. Specifically, the purpose of the current research is to examine charity sport event sponsors’ and managers’ perceptions of how sponsors co-create value in the charity sport event context. Semi-structured interviews were conducted with charity sport event sponsors (n = 5) and charity sport event managers (n = 5). Within the interviews with sponsor representatives, one theme, sponsor contributions as symbolic contributions, and two categories: giving beyond financial contribution and internal awareness were uncovered. One theme, sponsors as event advocates, and two categories, cause amplification and employee participation, emerged from the interviews with event managers. The interviews also revealed similarities in the perceptions of sponsor managers and event managers in that sponsor employees are viewed as important advocates for the cause and partnership. Meanwhile, differences between the two groups emerged as event managers spoke explicitly about importance of financial contributions from the sponsors, while sponsorship managers highlighted how the sponsorship went beyond the monetary aspects. The findings can be integrated into event management strategy to create off-site event initiatives and to use digital storytelling facilitate engagement between the event and sponsor." @default.
- W3205364199 created "2021-10-25" @default.
- W3205364199 creator A5019568640 @default.
- W3205364199 creator A5040779965 @default.
- W3205364199 date "2021-10-18" @default.
- W3205364199 modified "2023-09-26" @default.
- W3205364199 title "Exploring the value sponsors co-create at a charity sport event: a multiple stakeholder perspective of sport value" @default.
- W3205364199 cites W1968261428 @default.
- W3205364199 cites W1973624965 @default.
- W3205364199 cites W1978805558 @default.
- W3205364199 cites W1979290264 @default.
- W3205364199 cites W1981603037 @default.
- W3205364199 cites W1985428301 @default.
- W3205364199 cites W1989060848 @default.
- W3205364199 cites W2002244111 @default.
- W3205364199 cites W2024993219 @default.
- W3205364199 cites W2039363338 @default.
- W3205364199 cites W2048596239 @default.
- W3205364199 cites W2057099821 @default.
- W3205364199 cites W2068225437 @default.
- W3205364199 cites W2073042971 @default.
- W3205364199 cites W2078724875 @default.
- W3205364199 cites W2085293318 @default.
- W3205364199 cites W2086959103 @default.
- W3205364199 cites W2118250524 @default.
- W3205364199 cites W2119296459 @default.
- W3205364199 cites W2121379782 @default.
- W3205364199 cites W2122309275 @default.
- W3205364199 cites W2128142649 @default.
- W3205364199 cites W2132614126 @default.
- W3205364199 cites W2140497364 @default.
- W3205364199 cites W2143046328 @default.
- W3205364199 cites W2161939871 @default.
- W3205364199 cites W2168610960 @default.
- W3205364199 cites W2170518204 @default.
- W3205364199 cites W2245858136 @default.
- W3205364199 cites W2267703705 @default.
- W3205364199 cites W2292823992 @default.
- W3205364199 cites W2312701592 @default.
- W3205364199 cites W2418009574 @default.
- W3205364199 cites W2498911470 @default.
- W3205364199 cites W2528961654 @default.
- W3205364199 cites W2609308322 @default.
- W3205364199 cites W2615715350 @default.
- W3205364199 cites W2738305308 @default.
- W3205364199 cites W2754799758 @default.
- W3205364199 cites W2763932326 @default.
- W3205364199 cites W2912571902 @default.
- W3205364199 cites W2943538728 @default.
- W3205364199 cites W2988910765 @default.
- W3205364199 cites W2994751300 @default.
- W3205364199 cites W3039061822 @default.
- W3205364199 cites W3088216989 @default.
- W3205364199 cites W3122516507 @default.
- W3205364199 cites W4248588812 @default.
- W3205364199 doi "https://doi.org/10.1080/14413523.2021.1975401" @default.
- W3205364199 hasPublicationYear "2021" @default.
- W3205364199 type Work @default.
- W3205364199 sameAs 3205364199 @default.
- W3205364199 citedByCount "0" @default.
- W3205364199 crossrefType "journal-article" @default.
- W3205364199 hasAuthorship W3205364199A5019568640 @default.
- W3205364199 hasAuthorship W3205364199A5040779965 @default.
- W3205364199 hasConcept C10138342 @default.
- W3205364199 hasConcept C111919701 @default.
- W3205364199 hasConcept C119857082 @default.
- W3205364199 hasConcept C121332964 @default.
- W3205364199 hasConcept C12713177 @default.
- W3205364199 hasConcept C144024400 @default.
- W3205364199 hasConcept C144133560 @default.
- W3205364199 hasConcept C151730666 @default.
- W3205364199 hasConcept C154945302 @default.
- W3205364199 hasConcept C15744967 @default.
- W3205364199 hasConcept C15952604 @default.
- W3205364199 hasConcept C162324750 @default.
- W3205364199 hasConcept C162853370 @default.
- W3205364199 hasConcept C169760540 @default.
- W3205364199 hasConcept C17744445 @default.
- W3205364199 hasConcept C187736073 @default.
- W3205364199 hasConcept C201305675 @default.
- W3205364199 hasConcept C26760741 @default.
- W3205364199 hasConcept C2776291640 @default.
- W3205364199 hasConcept C2779343474 @default.
- W3205364199 hasConcept C2779662365 @default.
- W3205364199 hasConcept C33566652 @default.
- W3205364199 hasConcept C39549134 @default.
- W3205364199 hasConcept C41008148 @default.
- W3205364199 hasConcept C58223718 @default.
- W3205364199 hasConcept C62520636 @default.
- W3205364199 hasConcept C71750763 @default.
- W3205364199 hasConcept C74510933 @default.
- W3205364199 hasConcept C84307487 @default.
- W3205364199 hasConcept C86803240 @default.
- W3205364199 hasConceptScore W3205364199C10138342 @default.
- W3205364199 hasConceptScore W3205364199C111919701 @default.
- W3205364199 hasConceptScore W3205364199C119857082 @default.
- W3205364199 hasConceptScore W3205364199C121332964 @default.
- W3205364199 hasConceptScore W3205364199C12713177 @default.