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- W3205778086 abstract "This study aims to explore Indonesians’ perceptions of Corporate Social Responsibility(CSR) through social media. It focuses on the awareness of customers in paying attention to acompany’s CSR or vice versa, and their perceptions of the CSR. Using the complexity ofconsumer behavior to address their perceptions supported by social media as a marketingcommunication medium is appropriate for describing the CSR phenomenon from e-businessperspective. This paper will help companies describe the role of CSR through social media. Itwill address the influence of CSR on consumer loyalty and drive the increase of production.Research data were collected by using a questionnaire distributed to customers of CSRthrough social media. The questionnaire explored the consumers’ perspective of CSRinformation given by companies through social media." @default.
- W3205778086 created "2021-10-25" @default.
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- W3205778086 date "2020-12-01" @default.
- W3205778086 modified "2023-09-23" @default.
- W3205778086 title "INDONESIAN CUSTOMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY THROUGH SOCIAL MEDIA" @default.
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