Matches in SemOpenAlex for { <https://semopenalex.org/work/W3206132917> ?p ?o ?g. }
- W3206132917 endingPage "780" @default.
- W3206132917 startingPage "761" @default.
- W3206132917 abstract "This study explores intergenerational differences in attitudes toward mobile advertising (addressing their informativeness, irritation, trustworthiness, entertainment, and intrusiveness) and actual response to mobile advertising messages in Israel. Using an online survey ( N = 408) and drawing on Congruence Theory and Generation Cohort Theory, we focus on three generations: X, Y, and Z. Findings show that all generations responded negatively when receiving an advertisement via smartphone. However, the generations differ in their patterns of association between mobile advertising attitudes and responses to mobile ads. Findings suggest that incongruence between each generation’s scheme and the five dimensions of advertising attitudes results in unfavorable responses to mobile advertising. These findings provide guidelines for future research and implications for marketers who intend to design behavioral targeting to consumers of various generational cohorts while using mobile platforms as an advertising channel." @default.
- W3206132917 created "2021-10-25" @default.
- W3206132917 creator A5024803558 @default.
- W3206132917 creator A5048109444 @default.
- W3206132917 creator A5056292806 @default.
- W3206132917 date "2021-10-19" @default.
- W3206132917 modified "2023-09-29" @default.
- W3206132917 title "Are you talking to me? Generation X, Y, Z responses to mobile advertising" @default.
- W3206132917 cites W1492511747 @default.
- W3206132917 cites W1495200428 @default.
- W3206132917 cites W1524719444 @default.
- W3206132917 cites W1807303143 @default.
- W3206132917 cites W1821664903 @default.
- W3206132917 cites W1964420753 @default.
- W3206132917 cites W1966211816 @default.
- W3206132917 cites W1983379355 @default.
- W3206132917 cites W1989792223 @default.
- W3206132917 cites W1993963028 @default.
- W3206132917 cites W1998354036 @default.
- W3206132917 cites W2007783833 @default.
- W3206132917 cites W2014169941 @default.
- W3206132917 cites W2027306572 @default.
- W3206132917 cites W2054043380 @default.
- W3206132917 cites W2057697841 @default.
- W3206132917 cites W2063001092 @default.
- W3206132917 cites W2064178952 @default.
- W3206132917 cites W2065608352 @default.
- W3206132917 cites W2066587147 @default.
- W3206132917 cites W2074106052 @default.
- W3206132917 cites W2074824532 @default.
- W3206132917 cites W2078983314 @default.
- W3206132917 cites W2079084267 @default.
- W3206132917 cites W2092136332 @default.
- W3206132917 cites W2097396290 @default.
- W3206132917 cites W2128406954 @default.
- W3206132917 cites W2153189090 @default.
- W3206132917 cites W2299176835 @default.
- W3206132917 cites W2318436876 @default.
- W3206132917 cites W2342816389 @default.
- W3206132917 cites W2345677498 @default.
- W3206132917 cites W2491000445 @default.
- W3206132917 cites W2510852350 @default.
- W3206132917 cites W2540636983 @default.
- W3206132917 cites W2583410069 @default.
- W3206132917 cites W2599045887 @default.
- W3206132917 cites W2623399402 @default.
- W3206132917 cites W2756184961 @default.
- W3206132917 cites W2761314319 @default.
- W3206132917 cites W2795034731 @default.
- W3206132917 cites W2913666682 @default.
- W3206132917 cites W2956658592 @default.
- W3206132917 cites W2974500152 @default.
- W3206132917 cites W4241244867 @default.
- W3206132917 cites W61616186 @default.
- W3206132917 doi "https://doi.org/10.1177/13548565211047342" @default.
- W3206132917 hasPublicationYear "2021" @default.
- W3206132917 type Work @default.
- W3206132917 sameAs 3206132917 @default.
- W3206132917 citedByCount "11" @default.
- W3206132917 countsByYear W32061329172022 @default.
- W3206132917 countsByYear W32061329172023 @default.
- W3206132917 crossrefType "journal-article" @default.
- W3206132917 hasAuthorship W3206132917A5024803558 @default.
- W3206132917 hasAuthorship W3206132917A5048109444 @default.
- W3206132917 hasAuthorship W3206132917A5056292806 @default.
- W3206132917 hasBestOaLocation W32061329171 @default.
- W3206132917 hasConcept C110350745 @default.
- W3206132917 hasConcept C110875604 @default.
- W3206132917 hasConcept C112698675 @default.
- W3206132917 hasConcept C12718992 @default.
- W3206132917 hasConcept C136764020 @default.
- W3206132917 hasConcept C144133560 @default.
- W3206132917 hasConcept C153701036 @default.
- W3206132917 hasConcept C15744967 @default.
- W3206132917 hasConcept C17744445 @default.
- W3206132917 hasConcept C199539241 @default.
- W3206132917 hasConcept C2781390367 @default.
- W3206132917 hasConcept C41008148 @default.
- W3206132917 hasConcept C512170562 @default.
- W3206132917 hasConcept C512338625 @default.
- W3206132917 hasConcept C77805123 @default.
- W3206132917 hasConceptScore W3206132917C110350745 @default.
- W3206132917 hasConceptScore W3206132917C110875604 @default.
- W3206132917 hasConceptScore W3206132917C112698675 @default.
- W3206132917 hasConceptScore W3206132917C12718992 @default.
- W3206132917 hasConceptScore W3206132917C136764020 @default.
- W3206132917 hasConceptScore W3206132917C144133560 @default.
- W3206132917 hasConceptScore W3206132917C153701036 @default.
- W3206132917 hasConceptScore W3206132917C15744967 @default.
- W3206132917 hasConceptScore W3206132917C17744445 @default.
- W3206132917 hasConceptScore W3206132917C199539241 @default.
- W3206132917 hasConceptScore W3206132917C2781390367 @default.
- W3206132917 hasConceptScore W3206132917C41008148 @default.
- W3206132917 hasConceptScore W3206132917C512170562 @default.
- W3206132917 hasConceptScore W3206132917C512338625 @default.
- W3206132917 hasConceptScore W3206132917C77805123 @default.
- W3206132917 hasIssue "3" @default.
- W3206132917 hasLocation W32061329171 @default.