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- W3206736971 abstract "Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey." @default.
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- W3206736971 date "2020-01-01" @default.
- W3206736971 modified "2023-09-27" @default.
- W3206736971 title "The customer foresight territory" @default.
- W3206736971 hasPublicationYear "2020" @default.
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