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- W3206913873 endingPage "3381" @default.
- W3206913873 startingPage "3360" @default.
- W3206913873 abstract "Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps to enhance consumers’ mobile shopping experiences, thereby affecting consumers’ impulse buying behaviour. Drawing upon the Spatial Presence Theory and the Elaboration Likelihood Model, the current study aims to empirically investigate AR-related factors (vividness, spatial accuracy, local presence) and their impacts on impulse buying behaviour related factors (arousal, perceived diagnosticity, and urge to buy impulsively) in the context of AR mobile shopping apps. In this study, an experiment employing a full 2X2 factorial between-subject experimental design was carried out. There were a total of 137 participants actively involved in this experiment. The data analysis results and findings, along with the implications of this study, are provided in the paper." @default.
- W3206913873 created "2021-10-25" @default.
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- W3206913873 creator A5090147142 @default.
- W3206913873 date "2021-10-15" @default.
- W3206913873 modified "2023-10-02" @default.
- W3206913873 title "An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps" @default.
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- W3206913873 doi "https://doi.org/10.1080/0144929x.2021.1987523" @default.
- W3206913873 hasPublicationYear "2021" @default.