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- W3206972430 abstract "The objective of the research that was developed was; to determine the influence of co-branding on the purchase decisionof the clients of the companies in the Zapatero, Trujillo-Peru category. On the other hand, the methodology used was; thetype of investigation; applied, the explanatory level, the non-experimental cross-sectional design. Through the surveytechnique, an instrument called a questionnaire was applied. The study sample was of 180 clients to be able to determinethe purchase decision for the companies of the shoe category. In the analysis of results, it was determined that cobranding significantly influences the purchase decision for shoe store companies. To test the hypothesis, the Chi-squarestatistical test was used to test the hypothesis." @default.
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- W3206972430 date "2020-01-01" @default.
- W3206972430 modified "2023-09-23" @default.
- W3206972430 title "INFLUENCE OF CO-BRANDING ON THE PURCHASE DECISION OFCUSTOMERS OF COMPANIES IN THE SHOE STORE -TRUJILLO-PERU" @default.
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