Matches in SemOpenAlex for { <https://semopenalex.org/work/W3207052372> ?p ?o ?g. }
- W3207052372 endingPage "62" @default.
- W3207052372 startingPage "49" @default.
- W3207052372 abstract "Abstract We extend the utility of Goodhardt's negative binomial distribution‐Dirichlet model to demonstrate how it can be used to support portfolio decisions relating to retail assortments. The approach is based on analysing polarisation of loyalty, , obtained via a transformation of the model's S parameter, to investigate loyalty to attributes. Prior research on loyalty to attributes suffers from limitations of method or application, so we develop a full treatment of the statistical basis and analytical methods required for ongoing research in this area. We then demonstrate the utility of our approach through application to four subcategories of coffee in the USA over 2 years. Importantly, we reveal the specific attribute levels (features) that generate the least and most loyalty, and show how this, when combined with market share, can be used to respond to the strategic context. Specifically, those attribute levels with low loyalty may be more suitable for seasonal or limited time offers for which maximising short‐term custom is more important than repeat purchase; conversely, attribute levels with high loyalty may be more suitable for achieving long‐term growth of brand share. In both cases, attribute levels with higher market share are preferable." @default.
- W3207052372 created "2021-10-25" @default.
- W3207052372 creator A5031808426 @default.
- W3207052372 creator A5059062332 @default.
- W3207052372 creator A5070527434 @default.
- W3207052372 date "2021-10-12" @default.
- W3207052372 modified "2023-09-30" @default.
- W3207052372 title "Dirichlet implications for portfolio management" @default.
- W3207052372 cites W1806905443 @default.
- W3207052372 cites W192667131 @default.
- W3207052372 cites W1961481033 @default.
- W3207052372 cites W1979858536 @default.
- W3207052372 cites W1986337634 @default.
- W3207052372 cites W1989434635 @default.
- W3207052372 cites W2004211681 @default.
- W3207052372 cites W2009984894 @default.
- W3207052372 cites W2012606001 @default.
- W3207052372 cites W2022755564 @default.
- W3207052372 cites W2032901662 @default.
- W3207052372 cites W2034925367 @default.
- W3207052372 cites W2039664035 @default.
- W3207052372 cites W2040180795 @default.
- W3207052372 cites W2057524165 @default.
- W3207052372 cites W2067486519 @default.
- W3207052372 cites W2073890491 @default.
- W3207052372 cites W2074291951 @default.
- W3207052372 cites W2104934807 @default.
- W3207052372 cites W2119454559 @default.
- W3207052372 cites W2121034019 @default.
- W3207052372 cites W2123433697 @default.
- W3207052372 cites W2133415276 @default.
- W3207052372 cites W2141352375 @default.
- W3207052372 cites W2156615089 @default.
- W3207052372 cites W2160802207 @default.
- W3207052372 cites W2166475989 @default.
- W3207052372 cites W2316823110 @default.
- W3207052372 cites W2327296660 @default.
- W3207052372 cites W2329822834 @default.
- W3207052372 cites W2479610740 @default.
- W3207052372 cites W2487122920 @default.
- W3207052372 cites W2534202123 @default.
- W3207052372 cites W2769650566 @default.
- W3207052372 cites W2770095543 @default.
- W3207052372 cites W2783616962 @default.
- W3207052372 cites W2797550126 @default.
- W3207052372 cites W2905074621 @default.
- W3207052372 cites W2922165595 @default.
- W3207052372 cites W2977504015 @default.
- W3207052372 cites W2981409006 @default.
- W3207052372 cites W2982686971 @default.
- W3207052372 cites W3005437624 @default.
- W3207052372 cites W3007260469 @default.
- W3207052372 cites W3122542973 @default.
- W3207052372 cites W3124434915 @default.
- W3207052372 cites W3158101331 @default.
- W3207052372 cites W3175898230 @default.
- W3207052372 cites W3186548962 @default.
- W3207052372 cites W4233679150 @default.
- W3207052372 cites W4236029803 @default.
- W3207052372 cites W4241018223 @default.
- W3207052372 cites W4245393610 @default.
- W3207052372 cites W4248963330 @default.
- W3207052372 cites W4302370612 @default.
- W3207052372 cites W582435221 @default.
- W3207052372 doi "https://doi.org/10.1002/cb.1996" @default.
- W3207052372 hasPublicationYear "2021" @default.
- W3207052372 type Work @default.
- W3207052372 sameAs 3207052372 @default.
- W3207052372 citedByCount "4" @default.
- W3207052372 countsByYear W32070523722022 @default.
- W3207052372 countsByYear W32070523722023 @default.
- W3207052372 crossrefType "journal-article" @default.
- W3207052372 hasAuthorship W3207052372A5031808426 @default.
- W3207052372 hasAuthorship W3207052372A5059062332 @default.
- W3207052372 hasAuthorship W3207052372A5070527434 @default.
- W3207052372 hasConcept C100906024 @default.
- W3207052372 hasConcept C105795698 @default.
- W3207052372 hasConcept C106159729 @default.
- W3207052372 hasConcept C121332964 @default.
- W3207052372 hasConcept C134306372 @default.
- W3207052372 hasConcept C144133560 @default.
- W3207052372 hasConcept C149782125 @default.
- W3207052372 hasConcept C16051113 @default.
- W3207052372 hasConcept C162324750 @default.
- W3207052372 hasConcept C162853370 @default.
- W3207052372 hasConcept C166957645 @default.
- W3207052372 hasConcept C169214877 @default.
- W3207052372 hasConcept C182310444 @default.
- W3207052372 hasConcept C199335787 @default.
- W3207052372 hasConcept C205649164 @default.
- W3207052372 hasConcept C2776967331 @default.
- W3207052372 hasConcept C2779343474 @default.
- W3207052372 hasConcept C2780144342 @default.
- W3207052372 hasConcept C2780821815 @default.
- W3207052372 hasConcept C33923547 @default.
- W3207052372 hasConcept C41008148 @default.
- W3207052372 hasConcept C61797465 @default.
- W3207052372 hasConcept C62520636 @default.