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- W3207146498 endingPage "1189" @default.
- W3207146498 startingPage "1151" @default.
- W3207146498 abstract "This study explores the influence of Family Life Cycle (FLC) stages on the perceived value-customer loyalty relationship in e-shopping. A customized Indian FLC classification system comprising ten FLC stages was used in this study. Perceived value was measured as Utilitarian Value (UV) and Hedonic Value (HV), which acted as second-order constructs formed by utilitarian and hedonic benefits. Customer loyalty was measured as Re-Purchase Intention (RPI), positive Word of Mouth (WOM) and Willingness To Pay More (WTPM). Based on the split into FLC stages, 827 married women e-shoppers in metropolitan cities participated in the study. Value-loyalty and benefits-loyalty relationships were measured using PLS-SEM and differences in group behaviour were observed using PLS-MGA. Results showed that UV had a significant dominant effect on all value dimensions, while HV had a significant effect on only the dimension, WOM. Moreover, the values/benefits influencing dimensions of loyalty differed as women transcended from one FLC stage to the next. In effect, this study showed strong empirical evidence that FLC stages play a significant role in e-shopping Value-Loyalty and Benefit-Loyalty relationship." @default.
- W3207146498 created "2021-10-25" @default.
- W3207146498 creator A5030470783 @default.
- W3207146498 creator A5073786657 @default.
- W3207146498 date "2021-10-18" @default.
- W3207146498 modified "2023-10-16" @default.
- W3207146498 title "Building loyalty through perceived value in online shopping – does family life cycle stage matter?" @default.
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