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- W3207580215 abstract "The two major online marketing sources of destination marketing organizations (DMOs) namely focusing on their official websites and online social media, are no longer considered as the main source of information for potential travelers. Times have changed and potential travelers prefer to get their travel information from other travelers who already have visited the destinations (Lam, Goh, Oh & Andriansyah, 2018). Theystudy other travelers‟ reviews or comments on thetravel forums, travel blogs, and independent third-party or social media platforms (Zhang, Gordon, Buhalis & Ding, 2018). Filieri (2015) reported that 80% of online users planned their holiday online, visited more than 20 websites and spent more than two hours researching travel information on online channels in which they have high confidence (Hansen, Arvidsson, Nielsen,Colleoni & Etter, 2011)." @default.
- W3207580215 created "2021-10-25" @default.
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- W3207580215 date "2020-06-01" @default.
- W3207580215 modified "2023-09-27" @default.
- W3207580215 title "Co-creation of experience value from the user-generated contents" @default.
- W3207580215 hasPublicationYear "2020" @default.
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