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- W3207869971 abstract "Search Engine Advertising (SEA) is a digital tool of advertising and marketing commodities around the globe at optimum cost along with most effective output. If we contemplate closely, this marketing tool have that potential which can out fashion many of the prevailing traditional marketing tools. Search Engine Advertising (SEA) is cost friendly, environment friendly, exhaustive and radical in nature. Most of all, this is befitting in today’s globalised, digitized and macro-economic world with an immense output at minimum assay. The study focuses on market share, marketing mutation, cost differences, performance analysis of Bing, Baidu and Google. Also, it studies the impact of internet, technological transformation, market dynamics, augmenting audience over search and display network and future of Search Engine advertisement in marketing world. The Time Series Analysis shows the rapid growth in market share and revenue of SEA’s and depicts the future positivity for Search Engine Industry." @default.
- W3207869971 created "2021-10-25" @default.
- W3207869971 creator A5072918504 @default.
- W3207869971 date "2019-04-12" @default.
- W3207869971 modified "2023-09-26" @default.
- W3207869971 title "Search Engine Advertisement: Revamping Marketing World in 21st Century (A Race Between Bing, Baidu and Google)" @default.
- W3207869971 hasPublicationYear "2019" @default.
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