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• W3208107466 abstract "Game theory is a mathematical model used in situations of conflict or competition between various interests that face each other as competitors. The goal is to find the optimal strategy for each player. One of the strategies used is the Marketing Mix Strategy. The marketing mix strategy consists of product, price, promotion, place / distribution channel, process and service, and customer service. The banking companies selected as case studies in this research are Bank Mandiri and BNI. In this research, game theory is used to analyze the competitive strategy of the bank's marketing mix. The aim is to obtain the optimal marketing mix strategy for each bank." @default.
• W3208107466 created "2021-11-08" @default.
• W3208107466 creator A5091702148 @default.
• W3208107466 date "2020-09-30" @default.
• W3208107466 modified "2023-09-23" @default.
• W3208107466 title "Application of Game Theory in Determining the Optimum Marketing Mix Strategy in Banking Companies" @default.
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• W3208107466 doi "https://doi.org/10.35335/ijobas.v9i2.16" @default.
• W3208107466 hasPublicationYear "2020" @default.
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