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- W3208193606 abstract "Focus groups are a popular qualitative research method often applied to different areas of suchas in medical research. The aim of this research paper is to apply and test the focus groupprocedure by Tremblay et al. in the setting of a current design science study on the Front Endof Innovation. The main results of the current paper are an empirical testing of the Tremblay etal. method and proposed modifications of this method based on said testing. These resultsconfirm that focus groups, conducted in compliance with said method, can be of great use indesign science projects to support refining and evaluating artifacts. The results obtained insuch manner can provide essential contributions to the knowledge base. The findings alsoindicate that the approach by Tremblay et al. does not address particular research-setting specific factors, such as the right timing when to actually conduct the focus group, the background of an organization, the contextual influences in participant selection process or thedefinition of an appropriate setting for the focus group study. The current paper addresses thestrengths as well as the shortcomings detected in the current setting and proposes modifications to the Tremblay method." @default.
- W3208193606 created "2021-11-08" @default.
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- W3208193606 date "2015-01-01" @default.
- W3208193606 modified "2023-09-27" @default.
- W3208193606 title "Conducting focus group research in a designscience project: Application in developing a process model for the front end of innovation" @default.
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