Matches in SemOpenAlex for { <https://semopenalex.org/work/W3208287310> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W3208287310 endingPage "63" @default.
- W3208287310 startingPage "50" @default.
- W3208287310 abstract "Building relationships with Generation Z on social media is becoming a challenge for present-day enterprises. Gen Zers have a huge purchasing power, and by 2030 they will be the largest customer base. Customer orientation, as an element of social CRM, enables enterprises to build relationships with customers by appropriately responding to the needs and preferences of their existing and future customers. The aim of the paper was to identify the expectations of surveyed representatives of Gen Zers towards the benefits of customer-company interactions on social media . The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used. For analysis of the study material, descriptive statistics measures were used. Analysis of the collected empirical data provided the basis for verifying the research hypotheses. The findings show what benefits of following a brand on social media by respondents were significant in both the analysed countries . Additionally, the strength of the relationships between the analysed variables and the respondent's gender and place of residence was verified." @default.
- W3208287310 created "2021-11-08" @default.
- W3208287310 creator A5009370634 @default.
- W3208287310 creator A5028181719 @default.
- W3208287310 date "2021-10-30" @default.
- W3208287310 modified "2023-09-27" @default.
- W3208287310 title "Generation Z Customer Orientation as an Element of Social Customer Relationship Management" @default.
- W3208287310 hasPublicationYear "2021" @default.
- W3208287310 type Work @default.
- W3208287310 sameAs 3208287310 @default.
- W3208287310 citedByCount "0" @default.
- W3208287310 crossrefType "journal-article" @default.
- W3208287310 hasAuthorship W3208287310A5009370634 @default.
- W3208287310 hasAuthorship W3208287310A5028181719 @default.
- W3208287310 hasConcept C105795698 @default.
- W3208287310 hasConcept C112698675 @default.
- W3208287310 hasConcept C136764020 @default.
- W3208287310 hasConcept C144024400 @default.
- W3208287310 hasConcept C144133560 @default.
- W3208287310 hasConcept C149923435 @default.
- W3208287310 hasConcept C162324750 @default.
- W3208287310 hasConcept C162853370 @default.
- W3208287310 hasConcept C165556158 @default.
- W3208287310 hasConcept C17744445 @default.
- W3208287310 hasConcept C199539241 @default.
- W3208287310 hasConcept C200288055 @default.
- W3208287310 hasConcept C2776269092 @default.
- W3208287310 hasConcept C2776542561 @default.
- W3208287310 hasConcept C2776640315 @default.
- W3208287310 hasConcept C2777276756 @default.
- W3208287310 hasConcept C2778054375 @default.
- W3208287310 hasConcept C2778813691 @default.
- W3208287310 hasConcept C2781249084 @default.
- W3208287310 hasConcept C2984067766 @default.
- W3208287310 hasConcept C2985889538 @default.
- W3208287310 hasConcept C33923547 @default.
- W3208287310 hasConcept C39896193 @default.
- W3208287310 hasConcept C41008148 @default.
- W3208287310 hasConcept C518677369 @default.
- W3208287310 hasConcept C98495876 @default.
- W3208287310 hasConcept C98825075 @default.
- W3208287310 hasConceptScore W3208287310C105795698 @default.
- W3208287310 hasConceptScore W3208287310C112698675 @default.
- W3208287310 hasConceptScore W3208287310C136764020 @default.
- W3208287310 hasConceptScore W3208287310C144024400 @default.
- W3208287310 hasConceptScore W3208287310C144133560 @default.
- W3208287310 hasConceptScore W3208287310C149923435 @default.
- W3208287310 hasConceptScore W3208287310C162324750 @default.
- W3208287310 hasConceptScore W3208287310C162853370 @default.
- W3208287310 hasConceptScore W3208287310C165556158 @default.
- W3208287310 hasConceptScore W3208287310C17744445 @default.
- W3208287310 hasConceptScore W3208287310C199539241 @default.
- W3208287310 hasConceptScore W3208287310C200288055 @default.
- W3208287310 hasConceptScore W3208287310C2776269092 @default.
- W3208287310 hasConceptScore W3208287310C2776542561 @default.
- W3208287310 hasConceptScore W3208287310C2776640315 @default.
- W3208287310 hasConceptScore W3208287310C2777276756 @default.
- W3208287310 hasConceptScore W3208287310C2778054375 @default.
- W3208287310 hasConceptScore W3208287310C2778813691 @default.
- W3208287310 hasConceptScore W3208287310C2781249084 @default.
- W3208287310 hasConceptScore W3208287310C2984067766 @default.
- W3208287310 hasConceptScore W3208287310C2985889538 @default.
- W3208287310 hasConceptScore W3208287310C33923547 @default.
- W3208287310 hasConceptScore W3208287310C39896193 @default.
- W3208287310 hasConceptScore W3208287310C41008148 @default.
- W3208287310 hasConceptScore W3208287310C518677369 @default.
- W3208287310 hasConceptScore W3208287310C98495876 @default.
- W3208287310 hasConceptScore W3208287310C98825075 @default.
- W3208287310 hasIssue "5" @default.
- W3208287310 hasLocation W32082873101 @default.
- W3208287310 hasOpenAccess W3208287310 @default.
- W3208287310 hasPrimaryLocation W32082873101 @default.
- W3208287310 hasRelatedWork W1532748816 @default.
- W3208287310 hasRelatedWork W202956444 @default.
- W3208287310 hasRelatedWork W2035671490 @default.
- W3208287310 hasRelatedWork W2121812346 @default.
- W3208287310 hasRelatedWork W2122001276 @default.
- W3208287310 hasRelatedWork W2182092630 @default.
- W3208287310 hasRelatedWork W2184573159 @default.
- W3208287310 hasRelatedWork W2319827210 @default.
- W3208287310 hasRelatedWork W2771132328 @default.
- W3208287310 hasRelatedWork W2792175980 @default.
- W3208287310 hasRelatedWork W2951007805 @default.
- W3208287310 hasRelatedWork W2953504171 @default.
- W3208287310 hasRelatedWork W2954526666 @default.
- W3208287310 hasRelatedWork W2969500253 @default.
- W3208287310 hasRelatedWork W3036384100 @default.
- W3208287310 hasRelatedWork W311468112 @default.
- W3208287310 hasRelatedWork W3205376089 @default.
- W3208287310 hasRelatedWork W3209827528 @default.
- W3208287310 hasRelatedWork W2106842031 @default.
- W3208287310 hasRelatedWork W2182197427 @default.
- W3208287310 hasVolume "10" @default.
- W3208287310 isParatext "false" @default.
- W3208287310 isRetracted "false" @default.
- W3208287310 magId "3208287310" @default.
- W3208287310 workType "article" @default.