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- W3208366512 abstract "Salesforce are the people who are highly responsible for the inflow of revenues in any organization, and the retail sector is not an exception. The study of sales-force engagement in retail outlets would enable the retailers to understand how they can attain better business performance and customer satisfaction. If the needs of the sales-force are properly addressed by the retail managers, the customers' needs in the retail outlets will be addressed properly by the sales-force. Salesforce engagement is one of the practices to address the needs of the employees in a proper manner. But the million dollar question is : How to engage the sales employees? This study addresses the area of engaging the sales-force in their job of retailing and also attempts to find out the most significant engagement drivers that need to be concentrated upon by the retailers . Sixteen drivers of sales-force engagement were identified, and out of the said drivers, Autonomy-at-Work was identified as the highest ranked driver of sales-force engagement in the retail sector." @default.
- W3208366512 created "2021-11-08" @default.
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- W3208366512 date "2014-07-11" @default.
- W3208366512 modified "2023-09-24" @default.
- W3208366512 title "An Empirical Study on the Identification of Salesforce Engagement Drivers: A Study of Selected Retail Outlets in Visakhapatnam" @default.
- W3208366512 hasPublicationYear "2014" @default.
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