Matches in SemOpenAlex for { <https://semopenalex.org/work/W3208521660> ?p ?o ?g. }
- W3208521660 endingPage "750" @default.
- W3208521660 startingPage "740" @default.
- W3208521660 abstract "Although many previous researchers have examined how visual cues (e.g., colors, typefaces, numbers) influence consumers’ judgments of food products, little is known about whether and how shapes affect food judgments and preferences. This research examined the healthy-angular, unhealthy-circular association in consumers’ memory and its implications for consumer behavior. Using six studies, we demonstrated that consumers tend to associate angular (vs. circular) shapes with healthy (vs. unhealthy) products and such association leads to a fit effect on consumers’ food preferences. Specifically, the awareness of healthy food (vs. unhealthy food) increases consumers’ preferences for the product option with an angular shape (vs. circular shape); Meanwhile, the awareness of angular shapes (vs. circular shapes) increases preferences for the healthier food option. We also identified the sense of feeling right as the mechanism underlying the fit effect. The findings suggest innovative visual marketing strategies for retailers, manufactures, and policymakers." @default.
- W3208521660 created "2021-11-08" @default.
- W3208521660 creator A5027204687 @default.
- W3208521660 creator A5042428359 @default.
- W3208521660 creator A5066397824 @default.
- W3208521660 date "2022-02-01" @default.
- W3208521660 modified "2023-10-16" @default.
- W3208521660 title "Healthy-Angular, unhealthy-circular: Effects of the fit between shapes and healthiness on consumer food preferences" @default.
- W3208521660 cites W1964363948 @default.
- W3208521660 cites W1981390342 @default.
- W3208521660 cites W2021713474 @default.
- W3208521660 cites W2021998397 @default.
- W3208521660 cites W2022137989 @default.
- W3208521660 cites W2026202566 @default.
- W3208521660 cites W2041711615 @default.
- W3208521660 cites W2042464431 @default.
- W3208521660 cites W2076207589 @default.
- W3208521660 cites W2076255044 @default.
- W3208521660 cites W2079077444 @default.
- W3208521660 cites W2083952154 @default.
- W3208521660 cites W2106280447 @default.
- W3208521660 cites W2108360963 @default.
- W3208521660 cites W2109193426 @default.
- W3208521660 cites W2115028787 @default.
- W3208521660 cites W2116774734 @default.
- W3208521660 cites W2130102285 @default.
- W3208521660 cites W2134960354 @default.
- W3208521660 cites W2135255848 @default.
- W3208521660 cites W2143742505 @default.
- W3208521660 cites W2153661196 @default.
- W3208521660 cites W2155421081 @default.
- W3208521660 cites W2219916801 @default.
- W3208521660 cites W2297829261 @default.
- W3208521660 cites W2301108080 @default.
- W3208521660 cites W2301791801 @default.
- W3208521660 cites W2335639770 @default.
- W3208521660 cites W2409177528 @default.
- W3208521660 cites W2559480070 @default.
- W3208521660 cites W2751895457 @default.
- W3208521660 cites W2797412359 @default.
- W3208521660 cites W2884049302 @default.
- W3208521660 cites W2905596471 @default.
- W3208521660 cites W2909937996 @default.
- W3208521660 cites W2988904731 @default.
- W3208521660 cites W2995813382 @default.
- W3208521660 cites W3014557227 @default.
- W3208521660 cites W3045967069 @default.
- W3208521660 cites W3086792307 @default.
- W3208521660 cites W3125011042 @default.
- W3208521660 cites W4233594565 @default.
- W3208521660 doi "https://doi.org/10.1016/j.jbusres.2021.10.012" @default.
- W3208521660 hasPublicationYear "2022" @default.
- W3208521660 type Work @default.
- W3208521660 sameAs 3208521660 @default.
- W3208521660 citedByCount "12" @default.
- W3208521660 countsByYear W32085216602022 @default.
- W3208521660 countsByYear W32085216602023 @default.
- W3208521660 crossrefType "journal-article" @default.
- W3208521660 hasAuthorship W3208521660A5027204687 @default.
- W3208521660 hasAuthorship W3208521660A5042428359 @default.
- W3208521660 hasAuthorship W3208521660A5066397824 @default.
- W3208521660 hasConcept C112698675 @default.
- W3208521660 hasConcept C122980154 @default.
- W3208521660 hasConcept C142853389 @default.
- W3208521660 hasConcept C144133560 @default.
- W3208521660 hasConcept C15744967 @default.
- W3208521660 hasConcept C162853370 @default.
- W3208521660 hasConcept C2524010 @default.
- W3208521660 hasConcept C2776035688 @default.
- W3208521660 hasConcept C33923547 @default.
- W3208521660 hasConcept C46312422 @default.
- W3208521660 hasConcept C542102704 @default.
- W3208521660 hasConcept C77805123 @default.
- W3208521660 hasConcept C90673727 @default.
- W3208521660 hasConceptScore W3208521660C112698675 @default.
- W3208521660 hasConceptScore W3208521660C122980154 @default.
- W3208521660 hasConceptScore W3208521660C142853389 @default.
- W3208521660 hasConceptScore W3208521660C144133560 @default.
- W3208521660 hasConceptScore W3208521660C15744967 @default.
- W3208521660 hasConceptScore W3208521660C162853370 @default.
- W3208521660 hasConceptScore W3208521660C2524010 @default.
- W3208521660 hasConceptScore W3208521660C2776035688 @default.
- W3208521660 hasConceptScore W3208521660C33923547 @default.
- W3208521660 hasConceptScore W3208521660C46312422 @default.
- W3208521660 hasConceptScore W3208521660C542102704 @default.
- W3208521660 hasConceptScore W3208521660C77805123 @default.
- W3208521660 hasConceptScore W3208521660C90673727 @default.
- W3208521660 hasFunder F4320335982 @default.
- W3208521660 hasLocation W32085216601 @default.
- W3208521660 hasOpenAccess W3208521660 @default.
- W3208521660 hasPrimaryLocation W32085216601 @default.
- W3208521660 hasRelatedWork W1999865470 @default.
- W3208521660 hasRelatedWork W2004297081 @default.
- W3208521660 hasRelatedWork W2032560097 @default.
- W3208521660 hasRelatedWork W2036320508 @default.
- W3208521660 hasRelatedWork W2062485495 @default.
- W3208521660 hasRelatedWork W2100882505 @default.
- W3208521660 hasRelatedWork W2115613291 @default.