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- W3208698914 abstract "Literature review. Main contribution of the research. Research method. Theoretical background. Brand equity. Positioning. Perceived brand strength and attitude towards the brand. Brand heritage. Definition of brand heritage. Temporal orientation of heritage. Outcomes of brand heritage and effects on consumer behavior. Hypotheses development. Methodology. Procedure. Survey measures. Data cleaning. Descriptive statistics. Data analysis. Results. Discussion." @default.
- W3208698914 created "2021-11-08" @default.
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- W3208698914 date "2020-10-20" @default.
- W3208698914 modified "2023-09-27" @default.
- W3208698914 title "Brand heritage effects on consumers' attitudes" @default.
- W3208698914 hasPublicationYear "2020" @default.
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