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- W3208787989 abstract "This study aims to determine the effect of product innovation and marketing strategies on consumer purchasing decisions in the Light Roof Steel Industry in Indonesia. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research product innovation have a significant effect on purchasing decisions by 41.3%, hypothesis testing obtained t count> t table or (8,134 > 1.986). Marketing strategy has a significant effect on purchasing decisions by 38.8%, hypothesis testing is obtained t count> t table or (7,721> 1.986). Product innovation and marketing strategy simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.619 + 0.390X1 + 0.355X2. The contribution of the influence is 50.3%, the hypothesis test is obtained F count> F table or (47,111> 2,700)." @default.
- W3208787989 created "2021-11-08" @default.
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- W3208787989 date "2020-01-01" @default.
- W3208787989 modified "2023-09-26" @default.
- W3208787989 title "Effect of Product Innovation and Marketing Strategy on Consumer Purchase Decisions in Indonesia’s Lightweight Roof Steel Industry" @default.
- W3208787989 hasPublicationYear "2020" @default.
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