Matches in SemOpenAlex for { <https://semopenalex.org/work/W3208830408> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W3208830408 abstract "Malayan Railway is a sole rail carrier in Malaysia, During the early years of rail transport launched, there is no competent competitor to rail transport. This is because other carrier such as road and air still under developed. Therefore, it gave advantages to rail transport. , However, road transportation, which have become increasingly popular, become a serious competitor to the railway as an alternative transport agency for the carriage of freights and passengers. This competition . arose because the configuration of the country dictated almost parallel development of road and railway systems, particularly in the western half of the peninsula. In order to maintain and make rail transport attractive to public, MR introduced several types of concession fares to achieve a set of objectives. It covers passenger and freight. As a government agency, this is parallel to government policy which is more on public obligations rather than profit making organization. In order to acknowledge public regarding the services offered, MR had designed several types of promotional campaign such as pamphlets, signboards and advertisement through electronic media. Therefore, the research is to extract the effectiveness of the marketing tools and is the concession fares are fully utilized by the eligible passengers." @default.
- W3208830408 created "2021-11-08" @default.
- W3208830408 creator A5075900241 @default.
- W3208830408 date "1989-06-01" @default.
- W3208830408 modified "2023-09-27" @default.
- W3208830408 title "The concessionary fares as a marketing tool of Malayan railway (Keretapi Tanah Melayu) / Rosmairi Ghazali" @default.
- W3208830408 hasPublicationYear "1989" @default.
- W3208830408 type Work @default.
- W3208830408 sameAs 3208830408 @default.
- W3208830408 citedByCount "0" @default.
- W3208830408 crossrefType "journal-article" @default.
- W3208830408 hasAuthorship W3208830408A5075900241 @default.
- W3208830408 hasConcept C10138342 @default.
- W3208830408 hasConcept C108170787 @default.
- W3208830408 hasConcept C111472728 @default.
- W3208830408 hasConcept C123588078 @default.
- W3208830408 hasConcept C127413603 @default.
- W3208830408 hasConcept C138885662 @default.
- W3208830408 hasConcept C144133560 @default.
- W3208830408 hasConcept C162324750 @default.
- W3208830408 hasConcept C162853370 @default.
- W3208830408 hasConcept C166957645 @default.
- W3208830408 hasConcept C175444787 @default.
- W3208830408 hasConcept C181622380 @default.
- W3208830408 hasConcept C182306322 @default.
- W3208830408 hasConcept C18903297 @default.
- W3208830408 hasConcept C205649164 @default.
- W3208830408 hasConcept C22212356 @default.
- W3208830408 hasConcept C2778137410 @default.
- W3208830408 hasConcept C41895202 @default.
- W3208830408 hasConcept C539828613 @default.
- W3208830408 hasConcept C86803240 @default.
- W3208830408 hasConcept C91306197 @default.
- W3208830408 hasConceptScore W3208830408C10138342 @default.
- W3208830408 hasConceptScore W3208830408C108170787 @default.
- W3208830408 hasConceptScore W3208830408C111472728 @default.
- W3208830408 hasConceptScore W3208830408C123588078 @default.
- W3208830408 hasConceptScore W3208830408C127413603 @default.
- W3208830408 hasConceptScore W3208830408C138885662 @default.
- W3208830408 hasConceptScore W3208830408C144133560 @default.
- W3208830408 hasConceptScore W3208830408C162324750 @default.
- W3208830408 hasConceptScore W3208830408C162853370 @default.
- W3208830408 hasConceptScore W3208830408C166957645 @default.
- W3208830408 hasConceptScore W3208830408C175444787 @default.
- W3208830408 hasConceptScore W3208830408C181622380 @default.
- W3208830408 hasConceptScore W3208830408C182306322 @default.
- W3208830408 hasConceptScore W3208830408C18903297 @default.
- W3208830408 hasConceptScore W3208830408C205649164 @default.
- W3208830408 hasConceptScore W3208830408C22212356 @default.
- W3208830408 hasConceptScore W3208830408C2778137410 @default.
- W3208830408 hasConceptScore W3208830408C41895202 @default.
- W3208830408 hasConceptScore W3208830408C539828613 @default.
- W3208830408 hasConceptScore W3208830408C86803240 @default.
- W3208830408 hasConceptScore W3208830408C91306197 @default.
- W3208830408 hasLocation W32088304081 @default.
- W3208830408 hasOpenAccess W3208830408 @default.
- W3208830408 hasPrimaryLocation W32088304081 @default.
- W3208830408 hasRelatedWork W1887411258 @default.
- W3208830408 hasRelatedWork W2077975404 @default.
- W3208830408 hasRelatedWork W2586915528 @default.
- W3208830408 hasRelatedWork W576588172 @default.
- W3208830408 hasRelatedWork W580088323 @default.
- W3208830408 hasRelatedWork W588920402 @default.
- W3208830408 hasRelatedWork W590930245 @default.
- W3208830408 hasRelatedWork W596592779 @default.
- W3208830408 hasRelatedWork W604867903 @default.
- W3208830408 hasRelatedWork W612138705 @default.
- W3208830408 hasRelatedWork W618656738 @default.
- W3208830408 hasRelatedWork W625666385 @default.
- W3208830408 hasRelatedWork W636180907 @default.
- W3208830408 hasRelatedWork W638376781 @default.
- W3208830408 hasRelatedWork W640468164 @default.
- W3208830408 hasRelatedWork W659051728 @default.
- W3208830408 hasRelatedWork W769577027 @default.
- W3208830408 hasRelatedWork W772085547 @default.
- W3208830408 hasRelatedWork W811661126 @default.
- W3208830408 hasRelatedWork W636921227 @default.
- W3208830408 isParatext "false" @default.
- W3208830408 isRetracted "false" @default.
- W3208830408 magId "3208830408" @default.
- W3208830408 workType "article" @default.