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- W3209367075 abstract "The current qualitative study endeavoured to investigate the multi-layered meaning of billboard advertisements by elaboration, exploration and elucidation of intended meanings and cultural norms demonstrated in billboard advertisements. For this purpose, the content of eight (8) billboard advertisements was thematically analyzed utilizing Fairclough 3-Dimensional Model: Description interpretation and explanation. The obtained results showed that these billboards had underlying meanings in terms of gender objectification, female portrayal, and social stereotypes as prominent themes. Furthermore, all the selected advertisements were based on a fine designed semiotic study to motivate the users." @default.
- W3209367075 created "2021-11-08" @default.
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- W3209367075 date "2021-03-30" @default.
- W3209367075 modified "2023-09-23" @default.
- W3209367075 title "Thematic Discourse Analysis of Gender Objectification in Billboard Advertisements of Pakistan" @default.
- W3209367075 doi "https://doi.org/10.31703/glr.2021(vi-i).24" @default.
- W3209367075 hasPublicationYear "2021" @default.
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