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• W3209393957 abstract "In this media activity, students will learn to watch advertisements through lens of Critical Theory. Students will discover how the whole world is passed through filter of culture industry and distinguish fun and amusement of this genre from cultural messages of inclusion and exclusion it entails.This media activity is intended as an in-class exercise that follows a lecture on Horkheimer and Adorno's text The Culture Industry. Enlightenment as Mass Deception (1944). It uses a hit list of 10 funniest Superbowl commercials to facilitate students' active recognition and understanding of central Critical Theory concepts such as commodity character of culture, consumerism, totality and alienation, as well as amusement, fun, entertainment as vehicles for repressing resistance and mitigating powerlessness." @default.
• W3209393957 created "2021-11-08" @default.
• W3209393957 creator A5024445797 @default.
• W3209393957 date "2021-01-01" @default.
• W3209393957 modified "2023-09-22" @default.
• W3209393957 title "Watching the Culture Industry at work: Superbowl commercials as cultural products" @default.
• W3209393957 hasPublicationYear "2021" @default.
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