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- W3209508533 abstract "Abstract: The society generally have a life expectancy in long-term, but many of them do not understand the concept of thehealthy living, especially in consuming food or drugs suitable according to the needs of the body. This study researchedabout the level of knowledge and Lifestyle of society against the belief and its implications on purchasing decisions of herbalmedicine. The purpose of this study was to provide insight of the society to increase belief through knowledge and lifestylepatterns and their implications on purchasing decisions. The Specific target was to build the society belief through knowledgeand belief as well as the decision to use herbal medicine so that the herbal medicine market will be getting better and will benot inferior to modern medicine. This study used a model of causal research design, which design research identified thecausal relationships between variables, it was intended to find the type of the actual facts to help the understand and predictthe causal relationship. The research object was done in Tangerang city with a sample amount of 200 Specialty respondentsever consuming Herbal medicine of Habbatussauda. The amount of samples were taken with consideration of quotasampling. Based on the data that has been processed using SPSS-20 and Lisrel 8.7 indicated that the model after tested fromeach dimension variable (X1, X2, Y1 and Y2) showed a valid and reliable based on the Confirmatory Factor Analysis (CFA)all the dimensions of each construct knowledge (X1), Lifestyle (X2), Belief (Y1) and the purchase decision (Y2) had a loadingfactor (λ) ≥ 0.5, it showed that all dimensions were valid. The value of CR > 0.7 and VE > 0.5, showing all the variables werereliable. The hypothesis test results indicated that H0 is rejected, which means there is positive effect of knowledge (X1)against Belief (Y1) 13.7%. Lifestyle (X2) against Belief (Y1) 15.2%. The effect of simultaneous Knowledge (X1) and Lifestyle(X2) against Belief (Y1) was indicated by the R-square value of 0.49 or 49.0% showed a contribution of positive influence. Asfor Belief variable (Y1) against the Purchase Decision (Y2) had positive effect by R-square value of 0.41 or by 41.0%, theremaining was 59.0% influenced by other factors other than belief. The test result of the research model that RMSEA value of0.018 indicated that the model fit/suitable, while based on other indicators, model fit/suitable and acceptable of the research.Keywords: Knowledge, Lifestyle, Belief and Purchase Decision." @default.
- W3209508533 created "2021-11-08" @default.
- W3209508533 creator A5088935766 @default.
- W3209508533 date "2016-01-01" @default.
- W3209508533 modified "2023-09-27" @default.
- W3209508533 title "ANALYSIS OF KNOWLEDGE AND LIFESTYLE LEVEL AGAINST THE BELIEFS AND ITS IMPLICATIONS ON PURCHASING DECISIONS OF HERBAL MEDICINE IN TANGERANG CITY" @default.
- W3209508533 hasPublicationYear "2016" @default.
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