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- W3209780588 abstract "This research aims to investigate stock investment behavior when using fintech investment management applications in Indonesian millennial generation. Financial literacy, perceived usefulness, perceived ease of use, government policy, and social influence are used to explain millennial behavior to be classified as a speculator or investor. An online questionnaire was given, and 150 millennials were selected by using the purposive sampling method. In order to test the research hypothesis, binary logistic regression models were used. The obtained result shows that only perceived usefulness significantly influencing millennial’s stock investment behavior. The features and financial information that the application has could help millennials become investors long-term because the investment is becoming a bit risky and efficient for them to analyze it. In addition, securities companies may need to consider a significant factor in the restructuring of their current strategies." @default.
- W3209780588 created "2021-11-08" @default.
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- W3209780588 date "2020-01-01" @default.
- W3209780588 modified "2023-09-23" @default.
- W3209780588 title "Determinant Factors Influencing Stock Investment Behavior for Millenial in Adopting Investment Management Application Using Technology Acceotance Model (TAM) Approach" @default.
- W3209780588 hasPublicationYear "2020" @default.
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