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- W3209904131 abstract "Brand name translation is of great importance for international corporations when their goods enter exotic markets. In this chapter, we investigate the strategies and methods of brand name translation from Western languages to Chinese, and propose a hexagonal pyramid brand name translation model, which provides a comprehensive summary of brand name translation methods and makes the classification of some translated brand names from vague to clear. Based on the model and similarity calculating, an efficient automatic translation method has been proposed to provide help of finding adequate translated words in Chinese. And an experiment has been done by the way of a dedicated program with results of a cluster of recommended Chinese brand words with a good potential to be used." @default.
- W3209904131 created "2021-11-08" @default.
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- W3209904131 date "2021-01-01" @default.
- W3209904131 modified "2023-10-16" @default.
- W3209904131 title "Automatic Brand Name Translation Based on Hexagonal Pyramid Model" @default.
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- W3209904131 doi "https://doi.org/10.1007/978-3-030-71704-9_53" @default.
- W3209904131 hasPublicationYear "2021" @default.
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