Matches in SemOpenAlex for { <https://semopenalex.org/work/W3210147789> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W3210147789 abstract "Abstract : An advertisement has never been departed from an ideology. Although it occurs implicitly, an ideology in an advertisement is able to make someone believe in particular value of life. This study tries to reveal the ideology both in positive meaning as a belief system which marks certain group and in negative meaning as a false consciousness. Besides that, this study also tries to reveal the way of illustrating the ideology that lies within the Axe Chocolate advertisement. In order to obtain the ideology, each scene in the Axe Chocolate advertisement is analyzed based on Barthes’ model of sign. Then, to find the way of illustrating the ideology, the connotative meaning of mass media codes applied in the advertisement, i.e. fashion codes, color codes, non-verbal codes and technical codes is analyzed. The result of this study shows that masculinity appears as the negative and positive ideology because masculinity is not contradictory with Indonesian culture. However, the value of masculinity shown by the advertiser is narrowed down into the area of sexuality only. In addition to this, the way of illustrating the ideology of masculinity in sexuality area also gives negative stereotype to women, for instance by showing women as figures who like to advertise their body through wearing fashion which exposes women’s body. Keywords: ideology, advertisement, semiotics, mass media codes" @default.
- W3210147789 created "2021-11-08" @default.
- W3210147789 creator A5039007217 @default.
- W3210147789 creator A5058199654 @default.
- W3210147789 date "2012-01-01" @default.
- W3210147789 modified "2023-09-23" @default.
- W3210147789 title "Two Faces Of Masculinity In Axe Chocolate Advertisement" @default.
- W3210147789 hasPublicationYear "2012" @default.
- W3210147789 type Work @default.
- W3210147789 sameAs 3210147789 @default.
- W3210147789 citedByCount "0" @default.
- W3210147789 crossrefType "journal-article" @default.
- W3210147789 hasAuthorship W3210147789A5039007217 @default.
- W3210147789 hasAuthorship W3210147789A5058199654 @default.
- W3210147789 hasConcept C107993555 @default.
- W3210147789 hasConcept C112698675 @default.
- W3210147789 hasConcept C119857082 @default.
- W3210147789 hasConcept C134306372 @default.
- W3210147789 hasConcept C138885662 @default.
- W3210147789 hasConcept C139676723 @default.
- W3210147789 hasConcept C139997677 @default.
- W3210147789 hasConcept C144024400 @default.
- W3210147789 hasConcept C144133560 @default.
- W3210147789 hasConcept C15744967 @default.
- W3210147789 hasConcept C158071213 @default.
- W3210147789 hasConcept C168127410 @default.
- W3210147789 hasConcept C169760540 @default.
- W3210147789 hasConcept C17744445 @default.
- W3210147789 hasConcept C186720457 @default.
- W3210147789 hasConcept C199539241 @default.
- W3210147789 hasConcept C2776291640 @default.
- W3210147789 hasConcept C2779103072 @default.
- W3210147789 hasConcept C2780876879 @default.
- W3210147789 hasConcept C33923547 @default.
- W3210147789 hasConcept C41008148 @default.
- W3210147789 hasConcept C41895202 @default.
- W3210147789 hasConcept C53813258 @default.
- W3210147789 hasConcept C542102704 @default.
- W3210147789 hasConcept C77805123 @default.
- W3210147789 hasConcept C94625758 @default.
- W3210147789 hasConceptScore W3210147789C107993555 @default.
- W3210147789 hasConceptScore W3210147789C112698675 @default.
- W3210147789 hasConceptScore W3210147789C119857082 @default.
- W3210147789 hasConceptScore W3210147789C134306372 @default.
- W3210147789 hasConceptScore W3210147789C138885662 @default.
- W3210147789 hasConceptScore W3210147789C139676723 @default.
- W3210147789 hasConceptScore W3210147789C139997677 @default.
- W3210147789 hasConceptScore W3210147789C144024400 @default.
- W3210147789 hasConceptScore W3210147789C144133560 @default.
- W3210147789 hasConceptScore W3210147789C15744967 @default.
- W3210147789 hasConceptScore W3210147789C158071213 @default.
- W3210147789 hasConceptScore W3210147789C168127410 @default.
- W3210147789 hasConceptScore W3210147789C169760540 @default.
- W3210147789 hasConceptScore W3210147789C17744445 @default.
- W3210147789 hasConceptScore W3210147789C186720457 @default.
- W3210147789 hasConceptScore W3210147789C199539241 @default.
- W3210147789 hasConceptScore W3210147789C2776291640 @default.
- W3210147789 hasConceptScore W3210147789C2779103072 @default.
- W3210147789 hasConceptScore W3210147789C2780876879 @default.
- W3210147789 hasConceptScore W3210147789C33923547 @default.
- W3210147789 hasConceptScore W3210147789C41008148 @default.
- W3210147789 hasConceptScore W3210147789C41895202 @default.
- W3210147789 hasConceptScore W3210147789C53813258 @default.
- W3210147789 hasConceptScore W3210147789C542102704 @default.
- W3210147789 hasConceptScore W3210147789C77805123 @default.
- W3210147789 hasConceptScore W3210147789C94625758 @default.
- W3210147789 hasOpenAccess W3210147789 @default.
- W3210147789 hasRelatedWork W1506902834 @default.
- W3210147789 hasRelatedWork W1750608912 @default.
- W3210147789 hasRelatedWork W1851683437 @default.
- W3210147789 hasRelatedWork W2092495069 @default.
- W3210147789 hasRelatedWork W2124736930 @default.
- W3210147789 hasRelatedWork W2196462643 @default.
- W3210147789 hasRelatedWork W2388770731 @default.
- W3210147789 hasRelatedWork W2391519942 @default.
- W3210147789 hasRelatedWork W2391841856 @default.
- W3210147789 hasRelatedWork W2392540067 @default.
- W3210147789 hasRelatedWork W2394442290 @default.
- W3210147789 hasRelatedWork W2605190497 @default.
- W3210147789 hasRelatedWork W2612566098 @default.
- W3210147789 hasRelatedWork W2613908203 @default.
- W3210147789 hasRelatedWork W2906336500 @default.
- W3210147789 hasRelatedWork W2965271208 @default.
- W3210147789 hasRelatedWork W3158695751 @default.
- W3210147789 hasRelatedWork W3161577384 @default.
- W3210147789 hasRelatedWork W3192300007 @default.
- W3210147789 hasRelatedWork W3212202329 @default.
- W3210147789 hasVolume "141" @default.
- W3210147789 isParatext "false" @default.
- W3210147789 isRetracted "false" @default.
- W3210147789 magId "3210147789" @default.
- W3210147789 workType "article" @default.