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- W3210244875 abstract "The main purpose of conducting this research is to study the preference to the buying jewellery with special reference to Mumbai city. The objective of the study is to get insight about the consumer buying behaviour and factor influencing it such as cultural, social, economic factors and brand awareness etc. while purchasing of gold jewellery at various jewellery retail stores at Mumbai city. The primary data was collected through questionnaire and personal contact from around 50 customers mainly from the top jewellery retail stores like Kalyan jewellers, Tanishq. The study helps jewellery retail stores to understand about the buying behaviour of customer towards jewellery." @default.
- W3210244875 created "2021-11-08" @default.
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- W3210244875 date "2021-10-01" @default.
- W3210244875 modified "2023-09-26" @default.
- W3210244875 title "A STUDY OF CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO BRANDED JEWELLERY" @default.
- W3210244875 hasPublicationYear "2021" @default.
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