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- W3211067781 abstract "Due to the fact that the proportion of the elderly population has considerably increased, the demographic structure of Thailand and many countries thus indicate the society of aging people. In the next decade, people aged 38-53 (born between 1965 - 1980), known as Generation X, will be a dominant group of elderly in Thailand. This research aims to examine the behavioral needs and attitudes of Generation X people toward elderly living projects. A series of 150 questionnaires were distributed to 50 districts in Bangkok. The questionnaires are divided in to 3 parts consisting of personal information, attitudes toward aging society and aging living projects, attitudes toward project development and design. The results from the questionnaires were processed and analyzed through descriptive quantitative statistics. Finally, the findings shows that Generation X people are interested in the elderly living projects in the future and preferred the living projects located in Bangkok suburbs area. A two-bedroom type of high-rise living project, price range at 120,000 per square meter, provided with hospital or wellness services is interesting. Also they want to receive a news from this aging living project from Facebook, television commercial, and newspaper." @default.
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- W3211067781 date "2018-01-01" @default.
- W3211067781 modified "2023-09-27" @default.
- W3211067781 title "Marketing strategies for the development of elderly living projects in the future: a case study of generation X population" @default.
- W3211067781 hasPublicationYear "2018" @default.
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