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- W3211118230 endingPage "179" @default.
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- W3211118230 abstract "This research examines deviant tourist behaviors that are posted online. Such behaviors result in value co-destruction as tourists who negatively interact with a service offering reduce value for potential consumers and adversely impact the tourist destination. Viewing imagery of deviant behavior leads to lower intentions to visit the tourist destination, a relationship mediated by perceptions of risk. Further, the motivation for the tourist behavior moderates the relationship between behavior (deviant or non-deviant) and perceptions of risk. This research provides practitioners with effective strategies for mitigating the negative effects of tourists’ deviant behaviors that have been promoted online." @default.
- W3211118230 created "2021-11-08" @default.
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- W3211118230 date "2021-08-04" @default.
- W3211118230 modified "2023-10-01" @default.
- W3211118230 title "The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination" @default.
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- W3211118230 doi "https://doi.org/10.1080/15332969.2021.1953731" @default.
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