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- W3211194806 abstract "This study explores the potential benefits of different formats of behind-the-scenes content for educational science media using the Differential Susceptibility to Media Effects Model. We also consider potential gender differences in response to the behind-the-scenes content and the influence of using an on-camera host versus a solely voiced-over production. The results suggest that professionally produced behind-the-scenes content may help broaden participation with science media; that is, we found that these types of behind-the-scenes content increase engagement with science video among women who score lower in science curiosity." @default.
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- W3211194806 date "2021-10-25" @default.
- W3211194806 modified "2023-09-27" @default.
- W3211194806 title "Engaging Audiences with Behind-the-Scenes Science Media" @default.
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- W3211194806 doi "https://doi.org/10.1080/08838151.2021.1984489" @default.
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