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- W3211703531 abstract "This study focuses on the Stimulus-Organism-Response Model to find out how it affects quality, positive emotional value, satisfaction, and usability of Taobao apps. The data collection was conducted online through the Wenjuanxing (问卷星) Survey from May 5 to June 5 2021, and the final 310 copies were used for analysis. Summarizing the results of the analysis is as follows. First, Taobao app quality had a significant impact on user satisfaction. Taobao app quality was not significant on user intention. Emotional value had a significant impact on user satisfaction. Emotional value had a significant impact on user intention. The implications of this study are that it is most important for consumers to increase their positive satisfaction and willingness to use Taobao apps, which should be considered when developing and managing shopping apps." @default.
- W3211703531 created "2021-11-22" @default.
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- W3211703531 date "2021-10-31" @default.
- W3211703531 modified "2023-10-18" @default.
- W3211703531 title "The Effect of Quality and Emotional Value of Taobao App in China on Consumer Satisfaction and Usage of Taobao" @default.
- W3211703531 doi "https://doi.org/10.37272/jiecr.2021.10.21.5.129" @default.
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