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- W3212077079 abstract "본 연구는 Virtualgraph 콘텐츠와 일반 이미지의 시각적 주의를 비교하기 위해 아이트래킹 연구를 진행하였다. 이를 위해 총 26명의 실험 참가자를 대상으로 Virtualgraph 콘텐츠를 보여주는 실험그룹과 일반 이미지를 보여주는 대조그룹을 구성하여 실험을 진행하였다. 모바일 쇼핑 환경에서 상품 이미지 영역과 상품 설명 영역을 AOI(Area of Interest)로 설정하였다. Virtualgraph 샘플과 일반 이미지 샘플을 실험그룹과 대조그룹에게 노출하였다. 이미지 영역의 Total Duration(TD)와 Number of Fixations(NF)의 AOI, 그리고 상품 설명 영역의 Total Duration(TD)와 Number of Fixations(NF)의 AOI를 분석하였다. 실험결과, 이미지 영역의 TD와 NF, 상품 설명 영역의 NF는 실험그룹과 대조그룹 간에 유의미한 차이가 없었지만 상품설명 영역의 TD는 유의미한 차이가 있는 것으로 분석되었다. This study conducted an eye tracking study to compare the visual attention of Virtualgraph content and still images. To this end, an experiment was conducted with a total of 26 subjects consisting of an experiment group showing Virtualgraph contents and a control group showing still images. In the mobile shopping environment, the product image area and product description area were set as AOI (Area of Interest). Virtualgraph samples and still image samples were exposed to the experimental and control groups. The AOI of Total Duration (TD) and Number of Fixations (NF) in the image area, and the AOI of Total Duration (TD) and Number of Fixations (NF) in the product description area were analyzed. As a result of the experiment, there was no significant difference in the TD and NF in the image area and the NF in the product description area between the experimental group and the control group, but there was a significant difference in the TD in the product description area." @default.
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- W3212077079 date "2021-10-31" @default.
- W3212077079 modified "2023-10-17" @default.
- W3212077079 title "An Eye-tracking Study of Virtualgraph Contents in Mobile Commerce" @default.
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- W3212077079 doi "https://doi.org/10.9728/dcs.2021.22.10.1653" @default.
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