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- W3212262564 abstract "Most companies have realized the high importance of becoming the preferred customers of their suppliers. However, they cannot evaluate their own customer attractiveness properly. In order to make the assessment of the own customer status possible, this paper analyzes the impact of several information sources on the preferred customer status knowledge, supplier satisfaction knowledge and knowledge of alternative supplier relationships with other customers. Testing these hypotheses on a sample of 624 purchasers, we show that people provide more relevant information than media. In particular, the suppliers, competitors and other actors are very important information sources." @default.
- W3212262564 created "2021-11-22" @default.
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- W3212262564 date "2019-01-01" @default.
- W3212262564 modified "2023-09-27" @default.
- W3212262564 title "Knowing your suppliers : people or media as key sources of information?" @default.
- W3212262564 hasPublicationYear "2019" @default.
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