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- W3212396969 abstract "Sales and marketing play one of the most important roles within organizations. The interface between sales and marketing is one of the most critical relationships since both functions play a fundamental role in the organization's successful interactions with customers. Sales and marketing handle activities and share responsibilities that eventually lead customers toward making a purchase. Hence, sales and marketing are considered to be part of the same function, but there has been a growing realization that this relationship is characterized by negative outcomes and conflict as these two functions do not share a great rapport. Once there is a disconnect between sales and marketing functions, customer dissatisfaction will increase, sales revenue decreases and overall business performance will suffer. Sales and marketing should be working together to create and execute successful marketing strategies. Organizations are exploring the benefits of integrating sales with marketing, an approach positively linked with better business performance, for which there is strong empirical evidence exists. The research works in this direction and identifies different functional roles of sales and marketing and related major issues. Research also develops a sales and marketing integration framework for enhancing customer value and highlights key drivers for better integration of sales and marketing." @default.
- W3212396969 created "2021-11-22" @default.
- W3212396969 creator A5018977602 @default.
- W3212396969 date "2021-09-28" @default.
- W3212396969 modified "2023-09-23" @default.
- W3212396969 title "Sales and Marketing Integration: Enhancing Customer Value" @default.
- W3212396969 hasPublicationYear "2021" @default.
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