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- W3212409855 abstract "Logo and Visual Identity are very important in building the values and image ofthe football club. Professional soccer clubs must have strong entities and visual identity tobuild the philosophy values of the football club according to their vision and mission. This isdifferent from amateur football clubs that do not have strong management and philosophylike professional football clubs. The development of the football industry is now very rapid,the power of financial aspects, marketing and cultural values shifted into a combination thatcan build many aspects. It certainly must be supported by the application of visual identitythat is integrated in the visual system on all aspects of the media. Football clubs in Indonesiahave not been fully aware of the importance of logos and visual identity. The logo is stillconsidered only as a symbol and not yet recognized as a strong visual identity and identityby some players in the football industry in Indonesia. Club values and club philosophy havenot been televised with the look of modern and professional soccer philosophy. Many clubsin Indonesia are still using the logo or visual identity of local government as a logo ofprofessional soccer club. Accordingly, the authors will make a study and analysis on theLogo and Visual Identity of professional soccer clubs in Indonesia.Keywords: Logo, Visual Identity, Visual Branding, Football" @default.
- W3212409855 created "2021-11-22" @default.
- W3212409855 creator A5064534307 @default.
- W3212409855 date "2018-10-03" @default.
- W3212409855 modified "2023-09-30" @default.
- W3212409855 title "Logo and Visual Identity Analysis of Professional Football Clubs inIndonesia (Persib Bandung, Persija Jakarta, Sriwijaya FC and PSM Makassar)" @default.
- W3212409855 hasPublicationYear "2018" @default.
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