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- W3212623251 abstract "Usage of Industry4.0 enablers such as cloud computing, IoT and data analytics is still not common among SMEs. Many SMEs had failed in adopting digital transformations due to the conflicting values of digitalization with the company’s organizational culture. There is a gap in examining the moderating influence of digital organizational culture and its effect on cloud computing technology adoption within the organization. Thus, we aim to explore, develop, and propose the conceptual framework consisting of constructs from the technology-organization-environment (TOE) framework combined with cloud computing as a mediator and the effect of digital organizational culture as a moderator. The study outcomes should address the gap in the role of cloud computing and digital organizational culture to further enhance the SME’s performance. The research is still ongoing work, with field data will be collected using the structured survey questionnaire with managers of SMEs, including owners, senior executives or supervisors as the target responders. Then an empirical study using Structural Equation Model (SEM) will be proposed to validate the hypotheses of the conceptual framework." @default.
- W3212623251 created "2021-11-22" @default.
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- W3212623251 date "2021-01-01" @default.
- W3212623251 modified "2023-10-16" @default.
- W3212623251 title "The Mediating Role of Cloud Computing and Moderating Influence of Digital Organizational Culture Towards Enhancing SMEs Performance" @default.
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- W3212623251 doi "https://doi.org/10.1007/978-3-030-90235-3_39" @default.
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