Matches in SemOpenAlex for { <https://semopenalex.org/work/W3212793973> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W3212793973 endingPage "1433" @default.
- W3212793973 startingPage "1423" @default.
- W3212793973 abstract "The world has been moved towards the 4th industrial revolution. It has brought a big impact to the Gen-Y adaptation intobid data informative era. Indeed, Gen-Y has gone through a digital technology era in the 80s and now needs to keep in track with new revolution. this research examine and explore culture as a moderator on Gen-Y and social media advertising on brand equity, and Gen-Y: Mediator among culture and social media advertising with brand equity,data collects and analyzes from Dubai by using Structural Equation Model AMOS and SPSS software version 22®. This Finding shown significant differences between the respondent's culture based on their regional background,the study discovers that Gen-Y attitude towards brand equity increases among respondents who are less-culturally inclined to those with more cultural inclination. This leads that culture and social media technology in a little while will appear a new consumption of digital culture." @default.
- W3212793973 created "2021-11-22" @default.
- W3212793973 creator A5011528570 @default.
- W3212793973 creator A5031029774 @default.
- W3212793973 creator A5041470559 @default.
- W3212793973 creator A5042081339 @default.
- W3212793973 creator A5076905979 @default.
- W3212793973 date "2021-11-11" @default.
- W3212793973 modified "2023-09-27" @default.
- W3212793973 title "The Relevance of Culture Affecting Gen-Y Consumers on Brand Equity in Dubai: The Integration of Social Media Advertising" @default.
- W3212793973 hasPublicationYear "2021" @default.
- W3212793973 type Work @default.
- W3212793973 sameAs 3212793973 @default.
- W3212793973 citedByCount "0" @default.
- W3212793973 crossrefType "journal-article" @default.
- W3212793973 hasAuthorship W3212793973A5011528570 @default.
- W3212793973 hasAuthorship W3212793973A5031029774 @default.
- W3212793973 hasAuthorship W3212793973A5041470559 @default.
- W3212793973 hasAuthorship W3212793973A5042081339 @default.
- W3212793973 hasAuthorship W3212793973A5076905979 @default.
- W3212793973 hasConcept C105795698 @default.
- W3212793973 hasConcept C112698675 @default.
- W3212793973 hasConcept C144024400 @default.
- W3212793973 hasConcept C144133560 @default.
- W3212793973 hasConcept C15744967 @default.
- W3212793973 hasConcept C162853370 @default.
- W3212793973 hasConcept C17744445 @default.
- W3212793973 hasConcept C199539241 @default.
- W3212793973 hasConcept C205971072 @default.
- W3212793973 hasConcept C2776640315 @default.
- W3212793973 hasConcept C33923547 @default.
- W3212793973 hasConcept C518677369 @default.
- W3212793973 hasConcept C71104824 @default.
- W3212793973 hasConcept C77805123 @default.
- W3212793973 hasConcept C93225998 @default.
- W3212793973 hasConceptScore W3212793973C105795698 @default.
- W3212793973 hasConceptScore W3212793973C112698675 @default.
- W3212793973 hasConceptScore W3212793973C144024400 @default.
- W3212793973 hasConceptScore W3212793973C144133560 @default.
- W3212793973 hasConceptScore W3212793973C15744967 @default.
- W3212793973 hasConceptScore W3212793973C162853370 @default.
- W3212793973 hasConceptScore W3212793973C17744445 @default.
- W3212793973 hasConceptScore W3212793973C199539241 @default.
- W3212793973 hasConceptScore W3212793973C205971072 @default.
- W3212793973 hasConceptScore W3212793973C2776640315 @default.
- W3212793973 hasConceptScore W3212793973C33923547 @default.
- W3212793973 hasConceptScore W3212793973C518677369 @default.
- W3212793973 hasConceptScore W3212793973C71104824 @default.
- W3212793973 hasConceptScore W3212793973C77805123 @default.
- W3212793973 hasConceptScore W3212793973C93225998 @default.
- W3212793973 hasIssue "10" @default.
- W3212793973 hasLocation W32127939731 @default.
- W3212793973 hasOpenAccess W3212793973 @default.
- W3212793973 hasPrimaryLocation W32127939731 @default.
- W3212793973 hasRelatedWork W141649776 @default.
- W3212793973 hasRelatedWork W2234699743 @default.
- W3212793973 hasRelatedWork W2342219550 @default.
- W3212793973 hasRelatedWork W2362020683 @default.
- W3212793973 hasRelatedWork W2615137836 @default.
- W3212793973 hasRelatedWork W2685281973 @default.
- W3212793973 hasRelatedWork W2773056203 @default.
- W3212793973 hasRelatedWork W2794850314 @default.
- W3212793973 hasRelatedWork W2899429020 @default.
- W3212793973 hasRelatedWork W2916550754 @default.
- W3212793973 hasRelatedWork W3005790988 @default.
- W3212793973 hasRelatedWork W3018265073 @default.
- W3212793973 hasRelatedWork W3034171602 @default.
- W3212793973 hasRelatedWork W3106615292 @default.
- W3212793973 hasRelatedWork W3118862429 @default.
- W3212793973 hasRelatedWork W3124079250 @default.
- W3212793973 hasRelatedWork W3158117150 @default.
- W3212793973 hasRelatedWork W3209224091 @default.
- W3212793973 hasRelatedWork W65838049 @default.
- W3212793973 hasRelatedWork W97325807 @default.
- W3212793973 hasVolume "11" @default.
- W3212793973 isParatext "false" @default.
- W3212793973 isRetracted "false" @default.
- W3212793973 magId "3212793973" @default.
- W3212793973 workType "article" @default.