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- W3212853174 abstract "Branding plays an vital role in today’s digital marketing. Technology supports improving branding and side by side brings the challenges for the marketers. It has become very easy to make a brand with the help of technology, which was not possible in the last decades. The message about your product or services can be sent to every corner of the world to create the image and reputation. Some tie-ups, outsourcing and some latest concepts can be adopted for advertising the product or services to increase the effectiveness, sustainability and profitability of the organization. Due to globalization and recent technological advancement the perceptions of the customers in recent times has undergone a paradigm shift. Today’s customers are very strong bargainers and the push marketing concept no longer holds good. The marketers are compelled to adopt pull strategy. The communication channel which is used to reach the target audience must be appropriate and reliable ensuring effective target reach." @default.
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- W3212853174 date "2010-03-14" @default.
- W3212853174 modified "2023-09-26" @default.
- W3212853174 title "Brands - Current Global Times" @default.
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