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- W3213371561 endingPage "15" @default.
- W3213371561 startingPage "1" @default.
- W3213371561 abstract "Tour guides play a central role in the implementation of sustainable tourism practices through maximizing tourists’ appreciation and enjoyment of the destination and minimizing their negative impacts. Utilizing Stimulus–Organism–Response framework, this study aims to examine how tour guide performance directly and indirectly predicts tourists’ pro-environmental behaviour. Confirmatory Factor Analysis and Structural Equation Modelling were used to test a pro-environmental behaviour model using a sample of 396 tourists who visited Serengeti, Lake Manyara, Tarangire national parks and Ngorongoro conservation area in northern Tanzania. The results indicated that tour guides positively and significantly influenced tourists’ experience, satisfaction and pro-environmental behaviours. Further, tourists’ experience is found to positively mediate the relation between tour guide and pro-environmental behaviour. The study presents managerial implications, limitations and future research directions in light of the results." @default.
- W3213371561 created "2021-11-22" @default.
- W3213371561 creator A5010725263 @default.
- W3213371561 creator A5026806292 @default.
- W3213371561 creator A5057450610 @default.
- W3213371561 creator A5077306692 @default.
- W3213371561 date "2021-11-15" @default.
- W3213371561 modified "2023-10-12" @default.
- W3213371561 title "How does interpretive tour guiding promote tourists’ pro-environmental behaviour? Evidence from Tanzania" @default.
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