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- W3213906056 abstract "Marketing Strategies are the Heart of the Marketing. Marketing strategies are the giant stimuli’ to enhance consumer purchase intention. This study attempts to find out major marketing strategies which are using in worldwide context and Sri Lankan context. The purpose of this study is to explore worldwide marketing strategies that needs for sustainable profitability for longer period. Future researchers, students, business development opportunities, Communities, organizations, and new entrepreneurs can be get benefits from this study. Throughout this study focus on key marketing strategies such as Visual Merchandizing, Consumer Ethnocentrism and Premium Pricing. Visual Merchandising is an influential retail marketing strategy that increases the aesthetics of a products. On the other hand, A Premium Price strategy refers price of a product, which higher than same products in the market. Furthermore, Customer ethnocentrism refers customer purchase intention towards locally made products. Above mentioned Marketing strategies are trending hot strategies in this competitive world." @default.
- W3213906056 created "2021-11-22" @default.
- W3213906056 creator A5087014157 @default.
- W3213906056 date "2021-01-01" @default.
- W3213906056 modified "2023-09-23" @default.
- W3213906056 title "The Heart of the Marketing: A Literature Review on Trending Marketing Strategies towards Sustainable Marketing; Premium Price strategy, Customer Ethnocentrism and Visual Merchandising" @default.
- W3213906056 doi "https://doi.org/10.2139/ssrn.3955549" @default.
- W3213906056 hasPublicationYear "2021" @default.
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