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- W3214009527 abstract "Aims: To investigate consumers’ sustainable choice behavior between gas and electric scooters, as predicted by consumers’ felt responsibility for sustainability anchored on norm activation theory.
 Study Design: Quantitative research approach using cross-sectional online survey design.
 Place and Duration of Study: The data came from faculty employees of a state university in the Philippines between August to September 2020.
 Methodology: 109 responses from faculty employees were analyzed. Hypotheses were tested for regression using Jamovi.
 Conclusion: This study added empirical evidence on the applicability of consumers’ felt responsibility for sustainability as a predictor of sustainable choice behavior and answered the call for more studies that would promote a better understanding of the concept of sustainable consumption. The findings provided important implications on how marketers and managers can promote pro-environmental products such as electric scooters and boost sustainable consumption among buyers in an identified community." @default.
- W3214009527 created "2021-11-22" @default.
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- W3214009527 date "2021-11-04" @default.
- W3214009527 modified "2023-09-25" @default.
- W3214009527 title "Consumers’ Sustainable Choice between Gas and Electric Scooter" @default.
- W3214009527 doi "https://doi.org/10.9734/ajarr/2021/v15i830417" @default.
- W3214009527 hasPublicationYear "2021" @default.
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