FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3215706918> ?p ?o ?g. }

• W3215706918 endingPage "622" @default.
• W3215706918 startingPage "601" @default.
• W3215706918 abstract "Purpose This study aims to explore the moderating outcomes of mobile promotions in three parts. First, Study 1 is conducted to discover the moderating effect of mobile promotions when consumers initially purchase a restaurant service. Second, Study 2 investigates how the promotion level during subsequent purchasing events moderates the relationship between attitudes toward selecting a restaurant brand (ATRB) and repurchase intentions. Third, the study compares mobile promotion effects between the initial purchase stage and subsequent purchase state. Design/methodology/approach Two studies are conducted to test the hypotheses. Using a longitudinal survey, Study 1 demonstrates the moderating role of mobile promotions (M-promotions) during the initial restaurant choice stage (T). Study 2 extends these findings to the reordering stage (T+1). Findings The results of Study 1 show that price discounts are much more impactful than free delivery when food quality and online reviews are positive. Study 2 shows that price discounts have more substantial effects than gifts at time T+1 when ATRB is positive. The findings are relevant to both scholars and managers, adding insights to discussions on promotions arising from the evolution of consumption experiences. Research limitations/implications Promotions differ in financial value; hence, comparisons of promotional packages may vary during subsequent purchase states, helping to explain subsequent promotion stages and enabling scholars to understand their impact on the food reordering context. Originality/value The fact that no empirical studies have examined the roles of M-promotions during subsequent purchasing stages constitutes a significant gap in extant promotion research. Therefore, this study seeks to fill this gap by providing robust evidence to demonstrate these effects and related temporal mechanisms. Additionally, although the literature on promotion is used mostly in cross-sectional studies, this study addresses a common challenge to reveal dynamics of promotion levels during subsequent consumption periods." @default.
• W3215706918 created "2021-12-06" @default.
• W3215706918 creator A5065074047 @default.
• W3215706918 creator A5090103780 @default.
• W3215706918 date "2021-12-01" @default.
• W3215706918 modified "2023-09-24" @default.
• W3215706918 title "The moderating role of mobile promotion during current and subsequent purchasing occasions: the case of restaurant delivery services" @default.
• W3215706918 cites W1492586516 @default.
• W3215706918 cites W1528792610 @default.
• W3215706918 cites W1775946345 @default.
• W3215706918 cites W1964446037 @default.
• W3215706918 cites W1965202160 @default.
• W3215706918 cites W1982602479 @default.
• W3215706918 cites W1988329854 @default.
• W3215706918 cites W1994840692 @default.
• W3215706918 cites W1996004972 @default.
• W3215706918 cites W2000141706 @default.
• W3215706918 cites W2013492584 @default.
• W3215706918 cites W2016390702 @default.
• W3215706918 cites W2018470743 @default.
• W3215706918 cites W2023436750 @default.
• W3215706918 cites W2037809001 @default.
• W3215706918 cites W2045655911 @default.
• W3215706918 cites W2046961896 @default.
• W3215706918 cites W2050419503 @default.
• W3215706918 cites W2054892675 @default.
• W3215706918 cites W2065963165 @default.
• W3215706918 cites W2068515472 @default.
• W3215706918 cites W2068719957 @default.
• W3215706918 cites W2077439690 @default.
• W3215706918 cites W2090972768 @default.
• W3215706918 cites W2099325450 @default.
• W3215706918 cites W2102634113 @default.
• W3215706918 cites W2113542303 @default.
• W3215706918 cites W2118898598 @default.
• W3215706918 cites W2120135958 @default.
• W3215706918 cites W2127045312 @default.
• W3215706918 cites W2133416505 @default.
• W3215706918 cites W2139947627 @default.
• W3215706918 cites W2140488410 @default.
• W3215706918 cites W2160672605 @default.
• W3215706918 cites W2164223408 @default.
• W3215706918 cites W2174800818 @default.
• W3215706918 cites W2178072252 @default.
• W3215706918 cites W2290845009 @default.
• W3215706918 cites W2331679309 @default.
• W3215706918 cites W2401361579 @default.
• W3215706918 cites W2410217157 @default.
• W3215706918 cites W2607054088 @default.
• W3215706918 cites W2773314609 @default.
• W3215706918 cites W2809931226 @default.
• W3215706918 cites W2884575448 @default.
• W3215706918 cites W2886566597 @default.
• W3215706918 cites W2901318115 @default.
• W3215706918 cites W2913508375 @default.
• W3215706918 cites W2954072089 @default.
• W3215706918 cites W2957208053 @default.
• W3215706918 cites W2966032432 @default.
• W3215706918 cites W3016171424 @default.
• W3215706918 cites W3082457535 @default.
• W3215706918 cites W3107840838 @default.
• W3215706918 cites W3109901175 @default.
• W3215706918 cites W3109904695 @default.
• W3215706918 cites W3119247905 @default.
• W3215706918 cites W3121231569 @default.
• W3215706918 cites W3123662551 @default.
• W3215706918 cites W3124617621 @default.
• W3215706918 cites W3129975472 @default.
• W3215706918 cites W3134128717 @default.
• W3215706918 cites W3163479991 @default.
• W3215706918 cites W3169212932 @default.
• W3215706918 cites W3209174884 @default.
• W3215706918 cites W4229742094 @default.
• W3215706918 cites W4235678817 @default.
• W3215706918 cites W4255776301 @default.
• W3215706918 doi "https://doi.org/10.1108/ijchm-07-2021-0852" @default.
• W3215706918 hasPublicationYear "2021" @default.
• W3215706918 type Work @default.
• W3215706918 sameAs 3215706918 @default.
• W3215706918 citedByCount "3" @default.
• W3215706918 countsByYear W32157069182022 @default.
• W3215706918 countsByYear W32157069182023 @default.
• W3215706918 crossrefType "journal-article" @default.
• W3215706918 hasAuthorship W3215706918A5065074047 @default.
• W3215706918 hasAuthorship W3215706918A5090103780 @default.
• W3215706918 hasConcept C11012388 @default.
• W3215706918 hasConcept C111472728 @default.
• W3215706918 hasConcept C112698675 @default.
• W3215706918 hasConcept C119857082 @default.
• W3215706918 hasConcept C120936955 @default.
• W3215706918 hasConcept C138885662 @default.
• W3215706918 hasConcept C144133560 @default.
• W3215706918 hasConcept C151730666 @default.
• W3215706918 hasConcept C15744967 @default.
• W3215706918 hasConcept C162853370 @default.
• W3215706918 hasConcept C17744445 @default.
• W3215706918 hasConcept C178300618 @default.
• W3215706918 hasConcept C199539241 @default.

• next